Top 5 Sustainable Packaging Trends to Watch Out in 2024
Did you know? The Buying Green Report 2023 shows that 59% of consumers prioritize recyclability and sustainability when buying products. In fact, as per a study by IBM, more than 50% of consumers are willing to pay extra for sustainable goods. These stats aren’t just numbers but proof that mere feel-good greenwashing won’t work anymore. […]
Latest FDA Food Guidelines Updates & News 2024
Heading into 2024, the U.S. The Food and Drug Administration (FDA) remains vigilant in ensuring the safety and quality of our food supplies. This year, the company introduced important updates and guidance on emerging products, new technologies, and changing customer needs. From updated labeling requirements to streamlined approval processes, this latest FDA food guidance aims […]
Top 13 Features to Get Creative Approval Fast for Consumer Products
Endless debates. Countless revisions. Struggling to get buy-in has delayed product launches for months. By then, you’re praying to beat competitors. The costs? Missed sales, wasted marketing spend. This struggle is all too real as brands fight inefficient creative approval processes. But optimize presentations and artifacts for 7 key factors upfront, and you’ll streamline stakeholder […]
Artwork Approval Management Checklist for the CPG Industry
Any CPG product can face a massive backlash if it misses even one small detail in its design. Like, Lidl faced in August 2023 when it had to recall its Paw Patrol kid’s snacks. It came to this because Lidl did not review the contents of its packaging correctly. According to Lidl’s public statement, the […]
Top 3 Best CPG Marketing Campaign Examples To Learn From
In the realm of consumer goods, packaging design is a make-it-or-break-it deal. Ever wondered why some products fly off the shelves while others gather dust? It’s all about the packaging. Think about it: when was the last time you picked up a product just because the packaging caught your eye? Well, that’s the magic of […]
Top 5 CPG Packaging Trends to Watch Out in 2024 (With Examples)
In today’s highly competitive CPG market, having shaddy packaging is a risk you can’t afford to take. Your packaging makes a first impression on customers. Also, it acts as a factor to understand how policy can decide their purchase or violate it. As a result, you need to keep up with the latest packaging design […]
8 Packaging Design Mistakes to Avoid
In 2009, Tropicana tried its way into rebranding its design to a more minimal design. The new packaging featured a minimalist design with a plain white background, a simple logo, and a small image of an orange. Source Despite a good intention to revitalize the brand, it did not work out well for them. Consumers […]
A Complete CPG Market Research Guide
Imagine this: You are building a CPG brand in this highly competitive market, and now you want to launch your brand in the optimum way. The challenges you are facing are: You lack consumer insights for your product. You have built a product, but you’re not sure if it resonates with your audience’s needs and […]
Top 9 Packaging Design Review Software for CPG Brands
Are you struggling to maintain brand consistency across different types of packaging? Changes in SKU specifications and local requirements often cause this challenge. Have business challenges hindered your productivity? Do manual review errors make it difficult to meet tight deadlines? Worried about compliance and meeting industry standards for your CPG brand? Fortunately, software packaging solutions […]
Top 10 Expert Tips to Create Effective CPG Packaging Design
If you’re here, you might already know the importance of the right packaging in selling your product. But here’s what you don’t know. When you rightly and most importantly, transparently package your product, your sales skyrocket. Wondering how? According to JohnsBryne’s reports, 63% consumers re-purchase a product because they liked the aesthetic and appeal of […]
