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Marketing Calendar 2021
Are you looking for a marketing calendar in 2021 that would magically solve all your content creation needs?
The chances are that you wouldn’t find any genie or a magic lamp with the right recipe for a calendar. However, this might be your lucky day because you’ve found the closest match to magic!
Enters GoVisually’s Marketing Calendar 2021.
We have covered all the major international holidays from April till December 2021. And this calendar would help you plan your strategies as well as content plan way ahead of time.
It’s time to bid farewell to creative blocs and messy fights over content creation.
Why use a marketing calendar at all?
Imagine running in a maze without a roadmap or navigation. Sounds frustrating, right?
That is how content creation can often look without a marketing calendar. Sometimes, you miss out on an important holiday or need effective marketing campaigns to win over your target audience.
Using a marketing calendar helps you plan out these things more effectively and ahead of time so you can have one less thing to worry about.
This is especially helpful for brands trying to become international. For instance, you might not be aware of Diwali or World’s Happiness Day (Yes, there is one!). And if you’re trying to connect with a diverse audience, this can help you a lot.
Even if you want to stay local, using a marketing calendar can still help you curate content creatively by allowing you to explore from different perspectives.
Without a marketing calendar, you’ll most likely find your brand running in the maze for an indefinite time. But with one, you might find the trophy faster!
What’s so great (and different) about GoVisually’s marketing calendar?
Now onto the burning question; how will this help my brand?
It’s understandable given that there are several marketing calendars available online. And everyone claims to be the expert in curating the perfect one.
But that’s where ours is different. We’re not your marketing genies. We have created this marketing calendar for every marketer, whether from a startup or a corporate. And the sole aim is to spread awareness and information about the wonderful holidays and public days around the year.
What’s even better is that these details can be used for any social media platform. You can write a blog on some of these holidays if they align with your brand identity. Or you can choose to post about them on Instagram Reels or Twitter.
The point is that how you choose to use this information is completely up to you! But having this information will surely give you a head-start.
And one more thing - while we may not be your perfect marketing partners, we certainly are the #1 reviewing and proofing partners.
You want fast results and need to review creative assets quickly? Sign up for our free trial and see how easy it is to upload, review, and deliver creative assets on GoVisually!
Why is it crucial for your brand to plan out everything ahead of time?
Here’s the thing - as humans, we love creativity and like belonging to a greater community or group. That is how most brands operate.
Take Apple’s example, for instance. They create a culture of an exclusive community, and that is how they drive more customers to become a part of the Apple culture, if we may call it so.
And the best part about this calendar is that it would help you become a part of the greater community and still feel special.
And on more practical grounds - no one likes last-minute panic.
Sure, we all love to procrastinate and make memes on how the work completed at the 11th hour is the best, but deep down, we know that’s not true. If anything, it adds more anxiety that nobody needs.
And that is why planning ahead of time is crucial to smooth marketing operations.
With the help of this calendar, you can schedule your posts beforehand and properly plan and promote the posts. Most importantly, sharing content on these holidays and connecting it to your brand creatively could bridge the gap between your brand and the customer. Thus, driving more engagement and higher conversions.
Marketing activities for the win!
And finally, remember that you can’t build an empire in one day. No one can.
The only way to do so is through perseverance and genuinely care about your audience. That is the core purpose of this marketing calendar - to allow you a peek into the holidays people observe and celebrate worldwide so you can find better and more meaningful ways to connect with them.
Happy planning and happier reviewing with GoVisually! 😀
January
January is the month of new beginnings and is one of the easiest months to plan out. That’s because you can use the new beginnings as an opportunity to expand your vision for the year.
From unconventional days on making your dreams come true to Orthodox Christmas, it’s filled with many events you can plan out!
You’d be surprised to know that the main symbol for January is a snowdrop flower. It grows in Central and Southern Europe under the snow. The flower symbolizes fresh start, just as the month.
New Year’s Day is observed on 1st January and marks the beginning of the Gregorian and Julian years. It is treated as a “fresh start” by human beings worldwide, and therefore holds universal significance.
Looking to make some fundamental changes to your life? There’s no better day to put those resolutions into action than New Year’s Day!
Read more about New Year’s Day here.
Also known as Theophany in the east, Epiphany is a holiday that celebrates the revelation of God incarnate as Jesus Christ. It is a Christian feast day and is traditionally celebrated as Little Christmas.
Epiphany, also known as the Feast of the Three Kings, is valued as an important holiday by Christian all over the world.
Read more about Epiphany here.
Orthodox Christians in central and eastern Europe, as well as in many other parts of the world celebrate Christmas on 7th January. So, for countries such as Egypt, Greece, Russia, and Ukraine, Christmas is celebrated on 7th January rather than 25th December.
Didn’t know that? Well, now you know!
Read more about Orthodox Christmas here.
Remember when we said there is no better day to make changes in your life than New Year’s Day? Well, there might be one day that is an exception to that rule, and it is Make Your Dreams Come True Day.
It is an unofficial holiday that motivates people to act on their “dreams” and work towards achieving what they want in life.
Read more about Make Your Dreams Come True Day here.
Martin Luther King Jr. Day, also known as MLK day, marks the birthday of Martin Luther King Jr. It is observed as a federal holiday in the United States on the third Monday of January each year.
This day is a testament to King’s unparalleled impact on the Civil Rights Movement, and his eternal legacy.
Read more about Martin Luther King Jr. Day here.
The perfect day for coffee lovers, National Irish Coffee Day celebrates the warm goodness of Irish coffee.
Celebrate the day by treating yourself to a giant cup of some good old coffee.
Read more about National Irish Coffee Day here.
International Customers Day acknowledges and celebrates the role of custom officials and agencies in maintaining border security.
It has worldwide observance and gives custom officers due recognition and appreciation.
Read more about International Customs Day here.
February
From Valentine’s Day to many important religious holidays, gear up to create an effective plan in February.
The international key symbols of February are violets and primroses. In some traditions and cultures, these flowers are considered to be magical and that is exactly what February is; a magical month.
So gear up to create awesome marketing assets with GoVisually. You can review them quickly with your clients or internally and get faster approvals.
Observed on the first Sunday of February, Super Bowl Sunday is essentially an unofficial American holiday. It is the day on which the National Football League (NFL)’s annual championship game is played.
Americans wholeheartedly look forward to enjoying this day every year!
Read more about Super Bowl Sunday here
Who said there was only one New Year’s Day worth celebrating? Celebrated usually between 21st January and 20th February.
The Chinese New Year is a festivity filled with lion and dragon dances, food, and laughter.
Read more about the Chinese New Year here.
14th February is an indispensable day for lovers all over the world. It is a commercial celebration of romance, love, and affection.
So, gather all your loved ones and give them each a rose or a chocolate; because love is in the air!
Read more about Valentine’s Day here.
Also known as Washington’s Birthday, this day is a federal holiday in the United States and is observed on the third Monday of every February.
It serves to honor all the presidents of the United States.
Read more about President’s Day in the USA here.
Martin Luther King Jr. Day, also known as MLK day, marks the birthday of Martin Luther King Jr. It is observed as a federal holiday in the United States on the third Monday of January each year.
This day is a testament to King’s unparalleled impact on the Civil Rights Movement, and his eternal legacy.
Read more about Martin Luther King Jr. Day here.
Purim is a Jewish holiday that commemorates the saving of Jews from Haman.
Jews all over the globe observe it by listening to the Book of Esther in synagogue, sending food parcels and giving charity, and dressing up!
Read more about Purim here.
March
March is the month of daffodils and tulips, spring arrival, and the joy of colors. And so, all of this should be reflected in your marketing calendar. Try to make popping and color explosive designs for the month.
There are many international and religious holidays this month that could make your plan unique and creative.
Let’s take a look at the important ones.
Observed on the 8th of March, Women Day is a nod to the unwavering strength, resilience, and courage of women worldwide.
Celebrate this day by celebrating the women around you!
Read more about International Women’s Day here.
Also known as the Feast of Saint Patrick, this day is symbolic of the Irish culture and heritage.
Get on board with the celebrations by attending a parade, wearing green, and treating yourself to a glass of an Irish beverage.
Read more about Saint Patrick’s Day here.
Acting as a ray of hope in times of worldwide stress, chaos, and turmoil, the International Day of Happiness reminds observers in every corner of the world to smile – if only for a day.
Read more about the International Day of Happiness here.
In stories, we find strength. This day is a celebration of the art of oral storytelling – and you can be a part of it by telling YOUR story, and listening to others’.
Read more about World Storytelling Day here
More than a celebration, this day is a reminder of what a privilege water is, and how 2.2 billion in the world have yet to gain access to safe water.
On this day, look into what you can do to help the water crisis.
Read more about World Water Day here.
Celebrating the Exodus, this day is all about the Passover Seder for Jews. It commemorates the freedom of slavery of the Israelites from Ancient Egypt, and holds deep significance in in Jewish culture.
Read more about Passover Seder.
Traditionally a Hindu festival, Holi is one of the most fun-filled festivities one can be a part of!
It celebrates the arrival of spring, and involves singing, dancing, colors, and most importantly: a lot of flavorful delicacies to revel in.
Read more about Holi here.
April
April marks the official arrival of spring and that means fresher content for your feeds.
From planning a fun activity for April Fool’s Day to painting eggs on Easter and observing several other fun holidays, April is all about excitement and creative designs.
You can also drive more engagement by planning a campaign around spring arrival.
Let’s look at some of the most prominent internal holidays and observances this month.
It is one of the most widely celebrated customs on the first of April. From small jokes to practical ones and even hoaxes, this day is all about fun and pranks.
You can plan out a fun activity among your team member and showcase it online to promote your company culture.
Read more about April Fool’s Day here.
Easter, also known as Resurrection Sunday is one of the most prominent Christian festivals. It commemorates the resurrection of Jesus Christ, 3 days after his crucifixion and burial.
Christians all over the world celebrate it with great excitement and reverence.
Read more about Easter here.
A great opportunity for brands in the art industry.
World Art Day is an International Association of Arts declared internal celebration of fine arts. It promotes knowledge, awareness, and information around creative and artistic values.
Learn more about this day here.
Also known as the Take Our Daughters and Sons to Work Day, this day is all about acquainting children with workplaces.
As parents, we struggle for the betterment of our children and this day allows your child to get a peek in your career world.
Read more about it here.
The global celebration of dance, this day marks the birth date of the creator of modern ballet, Jean-Georges Noverre.
It is also the main partner for UNESCO’s performing arts department.
Read more about this day here.
A day declared by UNESCO in 2011, International Jazz Day is about the amazing impact of jazz on music, society, and cultural values at large.
Read more about International Jazz Day here.
May
With GoVisually’s quick review and approval process, you can make the most out of May. There are so many public and religious holidays to celebrate this month, and all of them would need creative marketing assets and designs.
Moreover, May’s key symbol is the Lily of the valley, a flower that grows in Europe and Asia. So make sure that you include that in your designs.
Also known as May Day, May 1st celebrates laborers and the working classes.
The celebration varies from country to country: but the zeal and emotion with which this day is observed is the same everywhere.
Read more about International Workers’ Day.
The Orthodox Easter is a celebration for Orthodox Christians worldwide. It involves lots of delicious turkey, stuffed chicken, and painted eggs.
Read more about Orthodox Easter here.
Cinco De Mayo is a political holiday celebrated by Mexican and Mexican Americans.
It commemorates Celebration of the Mexican victory over French forces at the Battle of Puebla, on May 5, 1862 and involves parades, food, music and folkloric dancing.
Learn more about this day here.
The name of this holiday aptly describes what it’s for. It is a reminder of one of the hardest times in human history, and is a day of remembrance and respect for everyone who lost their lives during the struggle of WWII.
Mothers deserve to be celebrated every day of the year, but on this day a little more than usual!
Celebrate Mother’s Day by embracing your mom and telling her how much she means to you.
Read more about Mother’s Day here.
The Ramadan feast is observed by Muslims universally and marks the beginning of the month of Ramadan.
Observances during the month include fasting, charity, reading the Quran, and abstaining from all bad deeds. The end of it is marked by Eid-Al-Fitr.
Read more about Ramadan here.
There’s nothing more important than family, and this day was founded by the UN to remind us just that.
What better way to celebrate the International Day of Families than sitting around yours, and just being grateful that it exists?
Read more about the International Day of Families here.
Shavuot, known as Feast of Weeks in English, is a Jewish holiday that celebrates the revelation of the Five Books of the Torah by God to Moses and to the Israelites at biblical Mount Sinai.
Read more about Shavuot here.
June
June is seen as the perfect wedding month in several European countries. That’s because the weather is perfect and fumed with spring roses. So one theme that you can incorporate in your marketing campaigns would be this.
Apart from that, June happens to be the month with the Social Media Day holiday. That should get your creative juices flowing!
Celebrating the nativity of Saint John Baptist, Fiesta Junina is the amalgamation of native dances, folk songs and rejoicing of regional customs and traditions. It’s celebrated every year in the month of June in the whole country of brazil.
Read more about Fiesta Junina here.
If you’ve ever wondered what a brazilian valentines day would look like, Dia Dos Namorados is the holiday you’ve been looking for.
Celebrated every year on the 12th of June, it’s famous as “lovers day” in the people and celebrated with chocolates, flowers and other love-filled gifts.
Read more about Dia Dos Namorados here.
Father’s day is a special day dedicated to all father figures in order to acknowledge the special place they hold in every individual’s life.
Read more about Father’s day here.
Tour de France is a 23 day bicycle race which takes a 23 day course in order to cover 3500 miles across the city of France.
One of the most difficult yet prestigious races, Tour de France is no longer a local race and people from all over the world come to participate in it.
Read more about Tour de France here.
Although everyday is social media day given its widespread use in our daily lives, 30th June marks a day specifically designed in order to celebrate the role social media plays in our lives.
Read more about social media day here.
July
July is the perfect month to take a break from the hustle that surrounds us all. The holidays and observances this month are also fun-filled. From Tour de France to World Emoji Day, the vibe is positive and festive.
The key symbol for the month is the water lily, a flower that is just as positive as the vibe for the month.
The fourth of July is a national holiday in USA commemorating the autonomy of the 13 American colonies from their British colonists leading to the signing of the declaration of independence.
Read more about the fourth of July here.
Bastille day marks one of the most patriotic holidays in the world, celebrating the storming of Bastille in the start of the French revolution eventually leading to the fall of aristocracy in the country.
The fall of Bastille took place in 1789, but patriotism can still be seen with the military parades and nationwide celebrations in France to this day.
Click here to read more about Bastille day.
Emojis have become the locus of conversation outside of alphabets. World emoji day makes a point of marking the importance and dependence on emojis today.
To read more about the world emoji day, click here.
Eid-ul-Adha is one of the two Eid’s celebrated in the Islamic community, where a 30-day fasting routine is ended with the sacrifice of an animal.
The holiday holds immense religious importance and is celebrated with practices of sacrifice, meeting with friends and relatives and rejoicing.
Read more about Eid Ul Adha here.
Comic Con International is a comic book convention held annually in San Diego, California. People dress up as their beloved comic book characters and different activities are held there for all comic book lovers.
Read more about Comic Con International here.
Although a separate mothers and fathers day exists in order to celebrate the role of the parents, parent’s day is a holiday to celebrate the joint role of both parents together.
To read more about parents day click here.
We all know the importance of friends in our lives. July 30th is international Friendship day where friends celebrate the togetherness through friendship bracelets, cards or any activity they feel comfortable indulging in.
To read more about friendship day, click here.
August
August’s marketing calendar is all about leisure and fun events like La Tomatina and International Cat Day. And that’s why you’ll need to spice up your marketing calendar with fun and holiday-related hashtags.
International cat day exists to celebrate the feline tiny creatures that make almost every other household cute and homey.
To read more about International Cat Day, click here.
August 15 is an orthodox Christian celebration in light of the departure of Virgin Mary-mother of Jesus Christ, into the heavens from Earth.
To read more about the assumption of the blessed Virgin Mary, click here.
Life seems to be nothing much without the humor in it. On National tell a joke day, the importance of jokes and laughter is celebrated by telling jokes.
To read more about national tell a joke day, click here.
To celebrate the digital society that we live in where pictures speak louder than words, World photo Day is recognized on august 19.
To read more about World Photo Day, click here.
La Tomatina is a spanish holiday where participants engage in throwing tomatoes at one another in friendly and playful manners.
The celebration revolves around purely entertainment purposes with no disrespectful hidden meaning.
To read more about La Tomatina, click here.
September
The key symbol for September is forget-me-nots. So, engage your audiences with floral themes and the warmth of the month.
The month is full of international observances that you can leverage to plan out your social media calendar.
Rosh Hashanah according to Jewish calendar is the mark of new year. The day celebrates, in Jewish religion, the beginning of the world and its existence.
To learn more about Rosh Hashanah, click here.
Video games engage everyone from the age of 5 to adulthood and have become a serious competition worldwide. People make their livelihoods through video games and to celebrate this, September 12 is video games day.
To learn more about video games day, click here.
Yom Kippur is the holiest of holidays in Jewish tradition and is spent through a day-long fast and other synagogue activities.
Also known as the day of atonement, on Yom Kippur Jews ask their god for forgiveness for the sins they committed in the past year.
To learn more about Yom Kippur, click here.
International day of democracy celebrates the principles of democracy and their significance and is a holiday initiated by the United Nations.
To learn more about the international day of democracy, click here.
Oktoberfest is the world’s largest event celebrated from September till October. The fest is celebrated with parades, heavy music and dancing all around. It’s one of the most happiest fests in the region of Germany.
To learn more about Oktoberfest, click here.
To celebrate the rise of tourism in the world, world tourism day invites people from all the world towards tourism and discovering parts of the world they haven’t before.
To learn more about World Tourism day, click here.
October
October is a short and sweet month with a spooky Halloween. Luckily for you, you can run several fun campaigns based on Halloween and attract your audience’s attention.
Somewhere between the end of summers and start of winters, international coffee day celebrates the richness that coffee brings to our lives.
Most cafes and restaurants that recognize this international holiday celebrate it with deals and discounts on their coffee.
To learn more about international coffee day, click here.
The Chicago marathon is held every October in the state of Illinois, Chicago where thousands of participants from all over the world participate.
To learn more about the Chicago Marathon, click here.
Halloween was originally introduced as a day for remembering the dead and faithfully departed, today is celebrated worldwide with the onset of candies, costumes and themed parties.
To learn more about Halloween, click here.
November
November is recognized for its ever-famous Black Friday day, along with several other important holidays like Thanksgiving.
It is full of hugs, coziness, warmth, and preparations for December – a month of love.
As one of the frontiers for protection of human rights, UNESCO introduced International Day for Tolerance to emphasize on the dangers of intolerance worldwide.
Every year several conferences and seminars have taken place in order to commemorate the importance of tolerance in different environments.
To learn more about International Day For Tolerance, click here.
World children’s day recognizes the importance of children and celebrates their existence and the joy they bring to the world. If you have a child, this would be the day to appreciate them.
To learn more about World Children’s day, click here.
Thanksgiving is a day that celebrates the harvest season, thanking the divine for all the blessings of the coming year. Although perceived to be a religious holiday, Thanksgiving is now observed as a holiday for families to get together and feast.
To learn more about Thanksgiving, click here.
Black Friday marks an annual sale on all shops in the USA and some other states which comes a day after thanksgiving, the name redeeming the profit margin achieved by retailers.
Initially the practice originated in Philadelphia and was a US practice, but now many other countries have adopted the practice with them.
To learn more about Black Friday, click here.
Hanukkah is a jewish holiday that celebrates the historic liberation of Jerusalem from it’s greek captives, and today is famously called “the festival of lights” because jews all over come out of their homes and rejoice at the festivities.
To learn more about Hanukkah, click here.
December
And finally, December, the last month of the year is all about celebrations and love.
From Christmas to New Year’s Eve, it’s all about spreading joy and hope around. And this should also reflect in your marketing campaigns and designs.
If you plan on launching a campaign around any of these holidays, you’d probably need instant approvals too so make sure you fasten your review process with GoVisually.
The sweetness in our life that cookies bring, we take for granted most of the year. National cookie day is there to celebrate the richness and texture cookies bring on a warm evening or with friends or anywhere anytime.
To learn more about National Cookie Day, click here.
Christmas commemorates the birth of Jesus Christ in orthodox Christianity but is a widespread holiday recognized all over the world.
To learn more about Christmas, click here.
New Year’s Eve celebrates the onset of the new year. People from all over the world wait till the clock strikes 12, and the new year is finally declared.
It is celebrated with loved ones and cherished in the streets and progressions in many countries lead upto the clock striking 12, until the new year’s eve ends.
To learn more about New Year’s Eve, click here.
Alina Zahid Khan
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