What is Brand Management Software and Why Does Your Brand Need One?

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To become a successful brand that people recognize, you need a consistent brand image. And while there are numerous ways to maintain consistency, we’ve got one that would help you knock it all out – brand management software.

Most people tend to forget brands they come across. And that’s because most new brands fail to make an impression on them. 

Reason?

Lack of consistency.

So when and why do people start recognizing a particular brand?

Well, it’s when you can trace a unified brand theme across all channels and mediums. And to build this brand awareness, you need brand management software that you and your team can rely on.

 

What Is A Brand Management Software? 

Brand management software is the best tool to form and execute a marketing campaign for your brand. It is a specialized digital software designed to help marketing teams and brand managers keep their marketing material on-brand and consistent. Your brand management process can be made unbelievably more accessible by using the right brand management software. 

If you want to successfully gain the attention of your target audience and make sure they resonate with your brand, brand management software will help you do so. This software allows you to build your brand’s reputation and success and enables you to maintain it. It makes sure that all your future emails, social media posts, commercials, or any new text are consistent with your brand image and just as effective. 

 

Why Do You Need Brand Management Software?

A company consists of various moving parts, and to keep all these moving parts in check, you need brand management of the highest quality. To achieve that level of brand management manually is close to impossible. That is where these brand management softwares come in.

Today’s consumers demand a personalized experience from a brand, and it can be a hectic task to manage their expectations at every touchpoint. Not only do companies need to be quick, but they also need to cater to the consumer’s personal preferences. 

It can also be difficult for brands operating in highly regulated industries to keep their company in check and meet all the requirements.

So, to keep your brand’s image spotless, you have to keep in mind the industry’s regulations and the needs and wants of the consumer. And brand management software can help you streamline the way you present the information to the world. 

Powerful brand management and online proofing software like GoVisually can help you organize all the feedback on creative assets and boost your productivity. This tool is beneficial for creative businesses as it allows you to get feedback from teams and make edits in real-time. You can also upload as many projects as you want and compare versions to select the best option.

 

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What Features To Look For In The Best Brand Management Software?

Different brand management softwares have distinct features and tools. The software that you need for your brand and business can depend on the industry you are in. 

So to give you a headstart, we’ve listed some features to look for in the best brand management software.

 

Quick Access to Brand Assets

A key feature to look for in brand management software is having all the brand assets in one place and easily accessible. This feature allows all stakeholders of the brand to get the information they need and share it instantly.

Brand management software containing pinned searches suggested searches, auto-tagging, and filtering is good for quick access to brand assets. 

 

Easily Store and Organize Files

Having to manually upload files to the software defeats the purpose of brand management software as it can be time-consuming and hectic. It would help if you looked for tools that allow the automated upload of the brand files you save without having to number or name them. 

 

Easily Edit Brand Files 

The brand management software you use must allow you to change your brand files inside the software. This feature is crucial as it will save you a lot of time as you will not have to re-download and re-upload files to the software. The software you use should allow resizing, adobe integration, video editing, etc. 

 

Collaborate Across Brand Assets

It would help if you looking for brand management softwares that allows you to collaborate between external and internal stakeholders. This feature can help you seamlessly receive feedback on your project and edit at the same time. 

Software such as GoVisually excels in this. GoVisually enables you to make changes to your work as soon as you receive feedback. This software also cuts down the excessive email chains between the collaborators. It allows you to carry out the editing process inside the software while keeping the other components intact. 

 

Create Brand Portals

Brand portals simplify the process for companies by providing a customized homepage that includes all the brand assets. You can create different portals for all various teams like marketing, franchises, affiliates, etc. Brand portals give them more control over all aspects of their work and providing them with the digital assets they require. 

All these different features of brand management software set each one apart. You can choose the best brand management software for your company based on your own needs and requirements.

 

10+ Best Brand Management Software 

Remember, not all tools are the same, and below, you can find an extensive list of some of the best brand management software available.

 

GoVisually 

GoVisually is one of the leading online proofing tools, best suited for brand management. It immensely improves collaboration with other parties and eliminates the countless email chains. GoVisually allows you to receive reviews and feedback on the project and make edits to it in real-time, saving you a lot of time and makes the process easier.

It also helps increase the company’s productivity by allowing you to track your progress and reviews as they happen. GoVisually lets you work smarter with all its different features.

With its impressive roster of clients like Coca-Cola, Fuji Film, Mazda, and Dolby Digital, GoVisually is one of the most credible online proofing tools available. 

 

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You can upload new projects and delete old ones, and request feedback. You can also enable private comments to have team discussions while working on the project. With GoVisually, you can upload attachments and control who can download brand files. 

If you are looking for an easy-to-use online proofing tool for brand management, GoVisually is the perfect match for you. It allows you to integrate with thousands of apps to optimize workflow.

 

IntelligenceBank 

IntelligenceBank is a BrandHub tool that provides you with an all-in-one digital asset management. It helps brand managers ensure that each asset complies with the brand image by delivering efficient solutions to brand marketing operations. 

 

intelligencebank-marketing-operations

 

IntelligenceBank provides a single-cloud-based system that can be easily accessed by teams over different platforms and locations. It makes the process of collaborating with external parties or groups invested in your company promoting flexibility. 

With its advanced search and AI tagging features, his tool makes all brand files easily accessible. This allows files to be located and used for the benefit of the brand and saves time searching for all the various files. 

 

Extensis Portfolio 

Extensis Portfolio is an incredible tool for companies trying to manage many files for their social media updates. This tool lets you get a grip on the content you need and provides a central-cloud-based portal for you to manage all your brand files and assets. 

 

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This brand management tool allows you to streamline all your digital assets and make them accessible to everyone who needs them for work. Extensis Portfolio has a state-of-the-art image measuring system and also includes a library of numerous fonts. 

Extensis Portfolio lets you organize all your brand management and marketing projects from one tool. This tool can be beneficial if you have different teams working from separate locations. Using Extensis Portfolio improves your time management and increases the company’s productivity rate. It allows you to update your brand image consistently and lets your brand maintain its success. 

 

Widen Collective 

Widen Collective is a central-cloud-based software that allows you to upload, edit, review, and manage your company’s various digital assets and projects. It helps you analyze visual content anywhere at any time by allowing you to download it. This tool is excellent for brand managers, especially if you are in a creative industry. 

 

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Widen Collective caters to a host of different industries and allows you to put your best image forward. With the help of this tool, you can streamline all your other brand management and marketing projects. 

You can use Widen Collective on any device and easily manage your company’s digital assets. This software grants you quick access to all your brand files with some of the most advanced features. With the help of Widen Collective, you can search and make use of your brand’s digital assets.  

 

Bynder 

Bynder is considered one of the best brand management software globally. This software is central-cloud-based and allows your company to host all its files in one place. It grants easy and quick access to all your brand files and helps you manage your brand’s marketing strategy. 

 

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Bynder has some of the best features, making this tool an excellent choice for your company, regardless of what industry you are in. This tool lets you manage your brand from anywhere in the world at any time. Bynder also helps with managing projects between different teams and promotes easy collaborations. 

Bynder is known for its impeccable customer service, and they will also put you and your company first. This brand management tool promotes teamwork and allows your company to thrive and achieve everything you have set out to achieve. 

 

Brand24 

Brand24 is a game-changing tool for social media management. This tool allows you to receive feedback and comments on your company in real-time. With the help of Brand24, you can edit and improve your brand files and product as soon as you receive feedback.

 

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The goal of Brand24 is to make your brand seem more approachable. It lets you view and reply to social media posts about your brand at any time from anywhere. It makes your company and your brand more accessible for people globally. 

Brand24 helps your brand become more engaging. You can review all the comments about your brand with one click and stay on top of your game. These days, social media posts can control the entire narrative about your brand, and Brand24 lets you stay one step ahead at all times. 

 

Wedia 

Wedia is an excellent brand management tool for marketing a brand. This tool allows you to manage multiple media and files that you need for content creation for your brand. The cloud-based server of Wedia lets you access all your brand files from any location at any given moment. 

 

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Wedia improves not only the process of content creation for your brand but also the overall marketing experience. This brand management software helps you streamline the entire marketing process of your company. From the imagination to the delivery of the final product, Wedia makes sure that the process is as easy for you as possible. 

This brand management tool is one of the best options available for marketers. Wedia helps you understand what your consumers want and allows you to deliver what they ask to them. This management and marketing tool lets you provide your audience with a more personalized experience.  

 

BrandMaster 

BrandMaster is an excellent brand management tool for managing your company’s digital assets. The cloud-based software lets you access all of your brand files in one place. By making all your company’s content accessible leads to more productivity and creative content. 

 

brand-master

 

BrandMaster was created by an experienced marketing team. Hence, this brand management software is aware of all the problems your marketing team faces and caters to them. This tool offers you marketing-focused solutions. 

Brandmaster lets you control the workflow of your marketing team and manages the marketing strategy of your company. From the first step of conceiving the idea to the final production, BrandMaster covers everything. After you launch a product, this management tool also analyzes your product and evaluates its success. 

 

Stackla

Stackla is one of the most advanced visual brand management software available. This software hosts user-generated products and have stringent rules to keep the use of these products in check. With the help of Stackla, marketers can use various contents that meet their needs. 

 

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Using Stackla, marketers everywhere can put out the content that can reach their target audience. This fantastic tool helps you manage all of your brand’s assets and make these assets easily accessible, promoting consistency in your brand’s image. 

The artificial intelligence incorporated in Stackla discovers content that might suit your needs. This feature gives you consistent recommendations and allows you to integrate the material into your brand image. Stackla is an outstanding tool for visual asset management and marketing. 

 

Screendragon 

Screendragon is a brand management software used by numerous well-known brands globally. This intelligent software allows you to manage and streamline multiple workflows and assets of your brand. 

 

screendragon

 

Using Screendragon, you can directly receive feedback and reviews on the project and work on editing and changing it in real-time. This feature allows you to cut down on lengthy email chains while working on different collaborations. 

Screendragon is an excellent brand management tool that brings all your company’s assets on one portal and makes it easily accessible for use from anywhere at any time. By using Screendragon, you can make marketing and management for your brand a lot for efficient and immensely improve productivity. 

 

Brandfolder 

Brandfolder is one of the world’s leading digital asset management softwares. It helps you create a unique image for your brand and promotes consistency while maintaining this image for you. This brand management software hosts all of your company’s digital assets on one cloud-based portal and makes it accessible for you. 

 

brandfoler-digital-brand-asset

 

Brandfolder is exceptionally user-friendly and straightforward to learn and use. This incredible tool supports all formats of audio, video, images, and documents. Using Brandfolder, you allow your brand to grow and improve every step of the way. 

With the help of Brandfolder, all your brand files are within reach, and you can access them from any location. It lets you control the approval process and manage your artwork. This brand management software empowers your brand to become more organized and consistent. 

 

How To Find The Best Brand Management Software For Your Brand? 

Every company has different needs for managing its brand. As you have seen above, each software comes with various features. Before investing in brand management software, you must be well aware of all the different aspects. 

To make your decision even easier, here are some things you should keep in mind that will help you find the best brand management software for you!

 

What Features Do You Need?

You need to analyze your team’s performance and decide which area lacks the most and needs improvement. Doing this will help you choose which features you need for your company to help achieve the best results. Think about which processes are undertaken each day and what you need to improve the efficiency of these processes. 

 

Who Will Be Using This Software The Most?  

Having a clear idea about who will be using this brand management software will help you identify the key features you need for your company. For example, if the software will be used to get constant feedback from external stakeholders or for collaborations, then online proofing software like GoVisually would best suit your needs. 

 

Consult Your Marketing and IT Team 

Using brand management software can be challenging for anyone if you are not familiar with all its features. It is best to have your marketing and IT team walk you through their needs and software interface.

However, if you don’t have an IT team to rely on, you should choose a highly user-friendly brand management software with a simple interface. 

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Alina Zahid

Alina Zahid

Alina Zahid Khan is a storyteller, writer, and entrepreneur. Her passion is to share knowledge, helpful content, and stories all around the world.
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