Top 5 Sustainable Packaging Trends to Watch Out in 2024

Did you know? The Buying Green Report 2023 shows that 59% of consumers prioritize recyclability and sustainability when buying products. In fact, as per a study by IBM, more than 50% of consumers are willing to pay extra for sustainable goods. These stats aren’t just numbers but proof that mere feel-good greenwashing won’t work anymore. […]

Latest FDA Food Guidelines Updates & News 2024

Heading into 2024, the U.S. The Food and Drug Administration (FDA) remains vigilant in ensuring the safety and quality of our food supplies. This year, the company introduced important updates and guidance on emerging products, new technologies, and changing customer needs. From updated labeling requirements to streamlined approval processes, this latest FDA food guidance aims […]

Artwork Approval Management Checklist for the CPG Industry

Any CPG product can face a massive backlash if it misses even one small detail in its design.  Like, Lidl faced in August 2023 when it had to recall its Paw Patrol kid’s snacks.  It came to this because Lidl did not review the contents of its packaging correctly. According to Lidl’s public statement, the […]

Top 3 Best CPG Marketing Campaign Examples To Learn From

In the realm of consumer goods, packaging design is a make-it-or-break-it deal. Ever wondered why some products fly off the shelves while others gather dust? It’s all about the packaging. Think about it: when was the last time you picked up a product just because the packaging caught your eye? Well, that’s the magic of […]