Did you know that 51% of marketing professionals worldwide name video as the type of content with the best ROI?
Video is increasingly becoming an unparalleled corporate tool that helps businesses hit necessary metrics and solidify the success of their business. However, creating a corporate video can be a long and complicated process due to which businesses are often unable to execute the video-making process to the best of standards.
This article will teach you how to streamline and optimize the harrowing process of creating a corporate video.
The Three Phases of Corporate Video Production
Before we understand the mechanisms of optimizing and streamlining the video production process, we have to look at what the process actually comprises.
There are three phases of corporate video production: pre-production, production, and post-production. In the following sections, we will further break each of these phases to understand the requirements.
This is the first stage of the corporate video production process. It is essential since it essentially serves as the building block of the entire video. In this part, you have to figure out your target audience, financial budget, and objectives for the video. It is also essential to have a detailed plan at this point, through which it will be easier to gain an overview of what you want your project to be.
This will also include the deliverable dates, timeframes, and other important aspects for the entire project to form shape. It is also important during this part to determine what your creative approach is going to be. Deciding on such factors before you actually get to producing the video is important so that your video can have a solid foundation to be built upon. All these aspects can be executed properly with the right levels of collaboration and cooperation by everyone involved.
The second phase of the corporate video production is the actual production, i.e., the creation of the corporate video. It involves the shooting process and involves many people, including the film crew, visuals directors, sound artists, and other film professionals. Even if you plan on making a corporate video digitally, the production phase will involve many people’s talent, expertise, and hard work.
During the production phase, there is also a lot of equipment involved. This is to ensure that the video is shot, compiled, and rendered properly. In short, all the raw material that goes into the making of a video will be done during this phase.
This is the last phase of the corporate video production process. In this process, the raw “materials” you have in the form of video are assembled. Post-production also involves editing, reviewing, and approval of the video. Here too, your team will need to collaborate and come together to bring the project to life.
In the post-production phase, the editor is likely to add graphics and special effects to your videos to give them that extra flair. 3D animation, sound-mixing, and color grading are also done during this process. If we compare the production of a corporate video with making food, this is the phase in which you garnish your dish to present it in just the right way.
In addition, this phase may also involve a lot of revisions!
However, this is an aspect that you should not shy away from. Make sure you have many drafts ready, your backup sorted out, and your patience in store. In fact, the more revisions you are willing to make, the better the result of your video will be.
Stakeholders In A Corporate Video Production Process
We can gauge that the corporate video production process is not a straightforward feat from the discussion above. It involves a lot of layers and a LOT of people. The biggest challenge that comes with the video production process is that it requires many brains, and there is a lack of methods out there that allow the seamless collaboration of those brains.
Not sure what I mean?
Well, let’s have a look at all the people that definitely need to be involved in the corporate video production process if you want it to be on point:
A project manager will ensure that the video project is executed seamlessly to perfection. These guys are supposed to use their organizational skills to move the team forward.
These guys are there to ensure that everything that is being done appeases to the audience ultimately.
Video Production Team/Video Production Agency
Of course, you need someone to be there actually, physically create the video – and these are your guys.
Product & Sales Team
If your corporate video aims to promote a certain product, the product and sales teams will also be involved in the corporate video production process.
It is important for there to be a link between the company itself and the whole video production process, and this is where the management team comes to play.
However, the amount of people involved is not the only thing that makes the corporate video hard to perfect.
Challenges In A Corporate Video Production Process
Here’s a list of the most common challenges that teams face during the corporate video production process.
Tracking versions can become a complex task.
With more people involved, this is even harder since you don’t necessarily know which version of the video they have. Once the file has been reviewed by people and cuts have been made, you need to ensure that everyone is updated with the final version. Needless to say, this is not always the easiest task to perform!
Storing multiple files is a hassle.
The amount of footage that goes into making a corporate video can be unreal sometimes! Seriously, video files are so large that storing only one file can be a struggle.
However, as mentioned earlier, the corporate video production procedure requires you to have multiple drafts ready. Storing these files and then distributing them amongst everyone involved can be quite hard. In addition, the client/senior management will also want to implement a proper video review process for these files, which makes the process even more convoluted.
Technical issues are more likely to arise.
Compared to other campaigns, you are more likely to face technical trouble during a corporate video production process! You might have some problems with the codecs and software, which means that you will also need experts in this area on the project. Collaboration with them is necessary to ensure that you don’t lose any of your precious footage in any technical issues. The rest of the corporate video production process remains seamless.
The feedback you get on a video is likely to be slow.
The corporate video production process involves a lot of people. However, each of these people is likely to have additional responsibilities outside of their role in video production. This is especially true for the stakeholders who have to review, approve, and deliver the video.
Therefore, it can be quite challenging to get feedback from these people, and that too on time.
How to Optimize and Streamline Corporate Video Production
And now, onto the best part!
How do you optimize and streamline the corporate video production process? And how does GoVisually help?
Well, GoVisually is the perfect solution to all the problems we have listed above. Remember how we discussed that the biggest challenge during the corporate video production process is that there is lots of collaboration that needs to be done and no tools to make it happen? GoVisually is THE tool!
GoVisually provides its users with the ability to collaborate on all sorts of creative projects, including corporate video production. No longer do you have to worry about distributing the video files between people – with GoVisually, the members of your team can easily access all of it.
Not only that, but it is also easier for you to acquire the feedback you need. GoVisually allows you to place exact comments on timeframes. And you can track all comments in the dashboard.
What makes this even better is that you can stay in touch with any new updates on your project and share videos online in real-time.
Additionally, you can also minimize the hassle of multiple files with GoVisually. You get to keep track of all the versions that the team members have access to.
The most useful thing about GoVisually is that it’s simple and easy to navigate. Considering that the corporate video production process is so hard to carry out, using GoVisually to optimize and streamline it will be nothing other than a breath of fresh air in comparison!