GoVisually AI vs. ComplyAI: Which label compliance tool you should go for in 2025?

Not sure which label compliance tool would be worth your money in 2025?

We get it. Business to business. It’s hard to find the right tool to tick all the boxes in your checklist. Because it’s obvious that the right compliance tool can completely change the way you approach your label compliance process and boost your business’s efficiency and regulatory success.

Both tools promise to streamline your label compliance process, but they serve different needs and deliver different results. GoVisually AI positions itself as an advanced, all-in-one compliance solution for growing brands, while ComplyAI focuses on providing basic compliance checking capabilities for operating more simply.

So let’s break down exactly how these platforms differ in features, market coverage, and ROI to help you make the right choice for your brand needs.

GoVisually’s AI vs. ComplyAI head-to-head feature comparison!

How each tool differs from each other so you can find the right one? (Detailed feature comparison)

In this section we’re going to compare and evaluate the features of both the tools to find out the best one for your business needs.

1. GoVisually AI advances at in-depth label verification, while ComplyAI focuses on basic compliance

When it comes to label verification, both platforms take a completely different approach. With ComplyAI, you can simply scan your labels for basic compliance elements and review potential issues with its easy-to-use interface. The platform is particularly good at catching obvious text-based compliance problems and works well for brands with “basic” labeling needs.

However, GoVisually A, takes label verification to a whole another level. From the moment you upload your artwork, the platform starts performing instant regulatory checks that goes much beyond basic text scanning or spell checks. Think of it as having a team of compliance experts working at AI speed—it checks your labels for regulatory requirements, technical specifications, and brand standards all at once.

For example, when verifying a food product label, ComplyAI will check for required elements and formatting issues. GoVisually AI does this too, but then also analyzes:

• Complete ingredient list compliance
• Allergen declarations and cross-contamination statements
• Nutrition panel formatting and calculations
• Claims validation against regulatory databases
• Barcode and QR code functionality
• Technical specifications
• Cross-border compliance requirements

VERDICT: While ComplyAI handles basic compliance needs competently, GoVisually AI is clearly built for brands with more complex labeling requirements. If you’re dealing with multiple product lines, multi-markets, or frequent regulatory updates, GoVisually AI’s comprehensive approach should be your tool.

2. ComplyAI offers flexible checks, but GoVisually AI provides fully customizable AI playbooks

This is where the platforms really start to diverge in their capabilities. ComplyAI’s flexible compliance checks allow you to create basic rulesets for different product categories and run custom verifications. It’s a bit like having a checklist that you can modify – helpful for maintaining consistency, but limited in scope.

With GoVisually AI’s, you can customize the entire AI playbooks. From the regulatory body and keywords and phrases  included/excluded, anything can be customized based on your brand demands. It’s something similar to having an intelligent system that not only remembers your compliance requirements but actively adapts to changes in regulations and your specific needs to

• Build product-specific compliance rulebooks
• Create custom requirements for different markets
• Set up evolving standards for claims and languages
• Update regulatory requirements in real-time
• Configure automatic issue flagging based on risk levels

What’s really impressive is how these playbooks learn and adapt. When regulations change or new requirements emerge, you can update your playbooks once, and the system automatically applies these changes across all future label reviews. Companies using these playbooks report cutting their compliance issues by 75% – that’s huge when you consider the cost of recalls and regulatory issues.

VERDICT:  ComplyAI’s flexible checking system works for basic compliance needs, but GoVisually AI’s intelligent playbooks are in a different league entirely. So if you’re looking for a system that thoroughly scans your labels to verify and validate each element for compliance based on your brand’s niche, market and region, GoVisually’s AI would work the best for you.

3. GoVisually AI provides extensive regulatory support across multiple markets

Now, let’s talk about regulatory support. ComplyAI comes with a solid foundation of regulatory requirements and lets you run flexible compliance checks against major market standards. Comply AI only targets two major markets including FDA (USA) and FSSAI (India).

However, if you have more market diverse needs, you should work with GoVisually. It serves some of the major markets worldwide—FDA (USA), FSA (UK), CFIA (Canda).It also offers a comprehensive regulatory database and automatic update system. It’s like having a regulatory affairs team working 24/7 to keep your labels compliant.

Additionally, GoVisually also covers some of the most demanding regulatory compliance checks for the following food & drugs categories:

• Organic Gluten Free Label Playbook for all
• Non-GMO Project Verification
• CBD Food Products Compliance (US)

These specialized certifications are particularly valuable because they often involve complex requirements that change by market. GoVisually’s system ensures you’re meeting both the basic regulatory requirements and these additional certification standards in one seamless process.

VERDICT: For companies operating solely in the US and India markets, ComplyAI provides adequate support. But if you need broader market coverage or deal with specialized product categories like organic, non-GMO, or CBD products, GoVisually AI is clearly the better choice. Its combination of multi-market support and specialized certification compliance makes it the more robust solution for complex labeling requirements.

4. Text compliance: GoVisually AI’s comprehensive approach vs ComplyAI’s basic checks

Both platforms handle text compliance, but they approach it quite differently. ComplyAI’s text verification system offers a methodical approach to compliance checking through its “read between the lines” feature. The platform provides:

• Line-by-line text analysis with basic error flagging
• Automated scanning for common compliance phrases
• A library of standard warning statements
• Formatting validation for required elements
• Basic spell-checking capabilities
• Template-based text verification for common label types

While these features work well for standardized labels, ComplyAI’s approach has limitations. For instance, if you’re working with multiple product variations or need to verify complex claims, you’ll need to run separate checks for each variation. The system also requires manual intervention to verify context-specific requirements.

GoVisually AI takes text compliance to another level with advanced features like exact phrase match verification, required and restricted keywords, address verification, and more. Here’s what that means in practice: instead of just checking for keywords, the system understands context and regulatory intent. When analyzing a supplement label, for example, it will:

• Cross-reference claims against approved regulatory databases
• Verify that nutrient content claims match the nutrition panel
• Ensure warning statements meet specific formatting requirements
• Validate technical specifications
• Check for proper allergen declarations
• Verify language requirements for multiple markets

The difference is like having a basic spell-checker versus a full-fledged editor who understands grammar, context, and style. While ComplyAI will catch obvious issues, GoVisually AI helps you perfect every aspect of your label text.

VERDICT: ComplyAI’s text verification works fine for basic compliance checking, but GoVisually AI’s context-aware system offers significantly more value. For brands that need to ensure their labels are not just compliant but optimized for multiple markets and regulatory frameworks, GoVisually AI’s comprehensive approach to text compliance is the clear winner.

5. Results and reporting: Detailed insights from GoVisually AI vs standard reports from ComplyAI

ComplyAI provides clean, straightforward reports that highlight compliance issues and track basic metrics. Their reporting system is particularly good at identifying repeated issues and providing simple progress tracking.

It’s reporting offers the following insight:

• Detailed results: Shows brand, regulatory, and marketing compliance at a granular level
• Sectional Results view: Displays pass/fail metrics with detailed breakdowns
• Error highlighting: Identifies and displays the nature of errors for quick review
• Basic compliance scoring: Shows failed vs passed checks (e.g., “1 FAILED, 0 PASSED”)
• Text check functionality: Identifies styling, font, and case matching errors
• Results summary: Provides quick overview of specific checks (like barcode verification)

Their system is particularly good at identifying repeated issues and providing simple progress tracking through their “Review files” feature, which highlights errors for quick viewing.

GoVisually AI, on the other hand, takes a more dynamic and contextual approach to results presentation. Instead of providing “documents” in the name of reportin the platform provides:

• Smart suggestions in highlighted boxes for each element
• Regulatory context for findings (like the “21 CFR 101 food labeling regulations” reference)
• Product classification guidance
• Real-time compliance scoring
• Action-oriented recommendations

For example, when reviewing a food product label, GoVisually AI doesn’t just flag an issue – it explains why it’s an issue and suggests the correct regulatory framework to apply. This contextual guidance helps teams not just fix problems but understand and prevent them in the future.

VERDICT: ComplyAI’s structured reporting works well for basic compliance documentation, whereas GoVisually AI’s smart suggestions turn compliance reporting into a strategic tool for optimizing labels faster and more efficiently. So the final verdict depends on your needs now.

GoVisually AI offers better ROI with its all-inclusive features, while ComplyAI suits basic compliance needs

After a detailed analysis of both platforms, the ROI differences become clear. ComplyAI provides a competent foundation for basic label compliance, offering essential features like text verification, basic error flagging, and straightforward reporting. It’s a suitable choice for brands with simple labeling needs and those operating primarily in the US and India markets.

However, GoVisually AI demonstrates superior ROI through more concrete, measurable outcomes:

• Reduces review time from 1-6 weeks per label to just minutes
• Accelerates time to market by 50%
• Eliminates the typical 1-2% human error rate in compliance verification
• Cuts label review process time by 75%

GoVisually also serves a more diverse market worldwide including— UK, US, and Canada.

Additionally, you can also integrate GoVisually with 3000+ apps through Zapier, offering customizable AI playbooks, and providing real-time regulatory updates, transforming label compliance from a time-consuming bottleneck into a streamlined, strategic process.

So if you’re a brand owner in CPG industry who want to

• Scale their business across multiple markets without drowning in compliance paperwork
• Eliminate costly recalls and compliance-related delays
• Stop spending weeks on manual label reviews that could be done in minutes
• Reduce the risk of expensive compliance violations and litigation
• Keep up with constantly changing regulations without expanding your team
• Launch products faster while maintaining perfect compliance

Then GoVisually should be your tool. Sign up now!