The complete guide to using infographics in 2022

Never underestimate the power of visuals! If you want an effective marketing campaign, you need to use infographics.

Visual marketing is often considered one of the most successful and effective marketing tools. People are more likely to be mentally stimulated through visual aids such as infographics than blocks of texts. And infographics are a great visual tool for driving traffic towards your content and achieving success. 

People are more likely to retain information better through visual aids. Using infographics as a part of your marketing strategy is a great idea, and in this guide, we’ll discuss that at length. 

Let’s begin!

 

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What are infographics?

They are the visual representation of information or data. With infographics, you can use images, pie charts, and bar graphs to provide an easy-to-understand overview of any subject. 

They are one of the most effective tools of visual communication. And that is why they are also an effective marketing tool.

As a consumer, you’re more likely to remember visual content easier to recall.

Infographic marketing is one of the best ways to engage with your customers. And as it happens, infographics are a great way of summarizing information in an aesthetically pleasing way. You can use infographics for social media or use them in your meetings.

 

What-are-infographics

 

Why are infographics important, and why should I use an infographic?

Visual marketing is more effective than any other form of marketing. Companies that use visual marketing see success in more clients, readers, and followers, leading to higher revenue.  

If your marketing strategy does not focus on visual aids such as infographics, whether through social media or newsletters, it’s time to re-think your strategy. While traditional marketing methods can be effective, they don’t produce great results the way visual communication does. 

You can transform complex information into something easily digestible with infographics.

 

5-reasons-to-use-infographics

 

Suppose your business is working with a lot of numerical or scientific data, and you want everyone to understand it. In that case, you can use infographics to present this information in a manner that is easily understood.

 

Why are visual aids so effective?

 

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Quick information and understanding

In today’s world, we are suffering from information overload. The market is saturated with so many businesses that it can be difficult to get potential customers’ attention. There is so much content that sometimes it can be hard to wrap our heads around it. 

We are in the middle of the information age, and this overwhelming amount of information can be difficult to navigate. Infographics are great at taking bite-sized information and breaking it down into smaller, easily digestible pieces. 

Visual aids are a great way of improving how you learn about a subject. People tend to understand information much better when presented with a visual example. 

 

Quick impact

With infographics, you can easily make an impact on your potential customers. Infographics provide people with visual information and short texts; this makes it easier for people to retain information. 

An extremely aesthetically pleasing and unique infographic will capture your audience’s attention. Even if your infographics are only available for a limited time, using eye-catching visuals will help them recall information easily. You can immediately impact someone who views your content in the first few seconds with infographics. 

 

Keeping up with trends

Today’s modern world is moving fast. More and more people prefer visual content over text-based content. If you want to appeal to a wider audience, your business must use visual communication strategies. 

Due to people becoming more used to visual information, traditional marketing strategies don’t have as much impact. This need for visual content will only increase further in the company. This is why businesses need to adapt visual marketing techniques to promote their brand. 

 

Improved engagement 

With visual aids, you can increase your engagement dramatically. According to research, images and other visual aids increased a website’s click-through rate by 47% compared to websites with text-only posts. 

Visual marketing is more effective on people, and they are more likely to engage with your content. This engagement translates into more growth and higher sales.

 

How do infographics work?

The infographic graphic market is supposed to increase your business’s engagement. Infographics should generate leads for you, and they should create a positive online presence for your business that helps it grow.

There are many different ways you can use infographics. You can market your infographics in various methods that best suit your business needs.

Here’s how infographics work in different digital and marketing spheres.

 

How do infographics help with marketing?

Infographics are an extremely useful marketing tool. Many professional marketers use infographics to create and build brand awareness. Marketers also use infographics to boost engagement between employees and customers. But you might be wondering how you can use infographics for marketing your business. 

If you are a marketing professional, you can use infographics to showcase your business’ achievements. Doing so will attract customers, but it might also attract prospective employees. Your infographic can be posted on a landing page or be available as a downloadable document. 

 

people-remember-visual-information-6x-better

 

You can use infographics on social media as well. Social media platforms such as Instagram are already great for visual marketing; therefore, posting infographics on Instagram will boost your engagement. You can also share your infographics on Pinterest. 

If you are running a small business and you don’t know how to reach your audience, you can use infographics to reach customers. Infographics are a great way of increasing your brand awareness.

With an infographic, you can display your brand information in an aesthetically pleasing. By doing so, people viewing your infographic will be able to retain your data better and could even become your potential customers. 

 

Infographics and content marketing strategy

Infographics work great with your content marketing strategy. The best way to use an infographic is to see if there are any gaps in your content. Once you identify these gaps, you can fill them with well-crafted infographics. 

Infographic marketing as part of your content marketing strategy can greatly improve the success of your pillar pages and other content pages. 

 

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If you are working on a content marketing strategy, infographic marketing is the next step you should take. With Infographics, you can create backlinks, both internal and external. They provide value to any long-form content format such as blog posts, email courses, downloadable PDFs, or white paper.

 

Infographics and social media marketing

Most social media platforms are highly visual-based platforms.

If you run a business that deals in complex data and text-based content, you can use infographics to make a long-lasting impact on your audience and even gain potential customers. If you create an infographic that is unique and visually pleasing, you will see a dramatic increase in engagement. 

Here are some other ways you can use infographics as a part of your social media marketing strategy:

  • Post how-tos or instructional infographics on Pinterest.
  • You can create separate snackable infographics and post them across various social media platforms such as LinkedIn, Instagram, and Facebook.
  • Use infographics to compare and contrast various products your company sells. You can also compare different service packages that you might be offering. This method can complement any other marketing strategies you might use. 
  • You can promote any events, seminars, or conferences you might be hosting with infographics. On your infographics, you can present your speakers and briefly introduce them. All this can be presented alongside event information. 

These are just a couple of instances showing how infographics can be used in your social media marketing strategy. However, there are many more infographic ideas you can use. The possibilities are endless!

 

Infographics and outreach link building strategy

While there are many ways to use infographics for your business needs, you can also provide infographics created by your company to other clients. You can create an outreach link between your company and your client through infographics.

To have a successful outreach link, you should create high-quality infographics that can be republished on other sites. Be sure to put a credit tag on your infographics to let people know who created the post.  

Using infographics as an outreach strategy is great for bringing in a new set of customers that might not be in your initial target group. When a site publishes your infographic, people are more likely to search for your business. Therefore, it is important to create an eye-catching and visually pleasing infographic. 

 

infographics-lead-to-12%-more-traffic

 

Here are some ways you can use infographics for outreach link building:

  • Research online for blog posts that provide content similar to your infographic.
  • Choose the website that provides the best value for your infographics.
  • Find the email or other contact information of the website owner.
  • Send them an email offering the use of your infographics in return for a credit tag and a link to your website. 
  • Make sure to have your credit tag present on your work. You don’t want to email specific websites, and you can embed a shareable link in your infographics. This will allow anyone to use your infographic freely.  

You can build a successful outreach link with your infographics if you follow these steps.

 

Infographics and infographic design strategy

Last but not least, you can use your infographic skills to design infographics for other businesses. Companies that require infographics can come to you to create their content for them. You can ask for a link back to your site in exchange for the infographics.

 

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If you work as a content creator, content marketer, or social media marketer, infographic marketing can bring in more business. When selling your work, always include credit to your website or portfolio to reach even more clients and grow your business. 

 

5 long-term benefits of using infographics for your business

Before creating your infographics, you might wonder if you even need them. You might prefer traditional marketing methods or even other forms of visual marketing.

 

5-long-term-benefits-of-using-infographics

 

1. Reach a bigger audience

Not everyone likes to read text-heavy content and articles. Some people are visual learners and may prefer visual content over text. With infographics, it is easy to reach a wide customer base. 

Infographics help you appeal to people with different preferences and expand your overall reach. With infographics, you can reach audiences of varying demographics. 

If you want your business to have an international appeal, you can use infographics to reach international audiences without the language barrier. Using mainly image-based infographics will help you gain a global audience easily. 

 

2. Improve your old content

Infographics can help you improve any existing content you have. With infographics, you can repurpose your old content and keep your site updated without worrying about creating new content. 

To repurpose your old content, you should take some of your old-text-heavy blog posts and convert them into easily digestible infographics. This way, you will satisfy your existing customer base and potentially bring in newer customers. When you do this, you will increase your business growth. 

Infographics work great on social media, and as we have mentioned above, they work well with social media marketing strategies. You can take your blog post information and turn it into an infographic. Once you have your infographic, you can post it on visual-based social media platforms like Instagram. 

Repurposing your old content as a social media infographic is a great way of diversifying your client outreach. You can reach a new set of customers and improve your website traffic. 

 

3. Build your backlinks

Authority sites understand the benefits of infographics. Even sites with several standard blog posts that do not accept guest posts might be interested in publishing an infographic as an alternative. This means you get to build high-quality backlinks and strengthen your domain authority.

You can also reach more people when you provide your infographics for use on other websites. Not only do you market your blog, but you also improve your relationship with your client and gain more recommendations.

 

4. Increase your traffic and social media presence

When you create high-quality backlinks with your infographics, you do more than improve your domain authority. High-quality backlinks also drive more traffic to your business. 

Readers who stumble across your infographic will be interested in your business or service. Once you gain their interest, they might decide to check your business out. This will lead to a boost in your traffic and will ultimately increase your revenue. 

Infographic social media posts significantly boost your reach and social media presence. Infographics give you something visual and interesting to share with your followers. This will engage them, making them more likely to share your posts with their networks.

 

5. Establish brand authenticity with valuable information

When a reputable site publishes your infographics, you are more likely to establish brand authenticity. If a trusted website posts your infographic, they are vouching for you. This authority makes sit easier for your blog to attract new customers. 

Multiple research supports that infographics are one of the best ways to learn information and educate people. Infographics use both visual and text-based content; however, the visual content sticks into the person’s brain. This quality of infographics makes it a great educational tool. 

Infographics are the most effective medium for learning and recalling information. The right marketing infographics can help you get your message across more effectively and educate your audience about your products, services, and business.

 

How to use infographics?

 

How-to-use-infographics

 

1. Repurposing information

If you’re looking to repurpose your blog posts, look for the type of content that can be easily summarized or illustrated. You might already have posts where you used bullet points or other visual aids to help readers understand the key points of your content. These can help form the basis of an infographic. 

Avoid using extremely complex topics that can’t be understood in short, digestible pieces when repurposing your old posts. If you do that, you might ruin the originally presented information. 

 

2. Convert your data

You can share any data on an infographic; this can be numerical or otherwise. You can also put together relevant statistics and data from multiple sources and turn them into an infographic.

 

3. Share relevant and fun information

Infographics must be visually appealing, so only relevant facts must be included. You can use infographics to supplement any existing posts and summarize their information. 

 

4. Provide easy instructions

You can use infographics as a way to provide quick and easy guides. These guides will go great with any product or service that you provide. If your products require instructions, you can create an instructional infographic to engage your audience. This is a great way of increasing customer satisfaction.

 

5. Compare products/services

Infographics also make comparing two or more similar products or services easier. You can compile all the essential information, such as the pros, cons, pricing, etc., of different offerings within your catalog or comparisons with competitors and turn it into an infographic.

 

5 best practices to follow for creating a good infographic

Here are some practices you should follow for an effective infographic marketing strategy. Make sure that you follow the latest design trends as well

 

5-best-practices-to-follow-for-creating-a-good-infographic

 

Choose your topic

Your choice of topic plays an important role in whether or not your infographic is a success. Ideally, you should avoid choosing a broad general topic, or you’ll struggle to narrow down on what information to include. 

If you don’t find a specific topic, there’s a good chance your infographic will be all over the place. A well-thought-out infographic is much more effective than one without any organization. 

Your infographic can be about a specific type of marketing strategy and how it works. Get very specific with the topic, so it’s easier to pick out digestible information to include.

 

Create an easy-to-follow process

When creating your infographic, make sure that there is an organic flow of information. One point should follow another relating point followed by an example. You can also expand on a topic in several ways and illustrate that on your infographic. 

Whatever story you want to tell or design you plan to use should follow a logical timeline. This will make it easier for people can process the information in a way that makes sense. Your infographic should have a flow that takes readers through a journey that makes sense. 

In your infographics, you should focus on creating step-by-step processes or chronological order of your information. You can also number your information or present it in bullet points. 

When creating your infographic, think of a visual storyline that best fits the information you are trying to provide. Once you have that story in mind, develop a timeline that best fits that storyline.

 

Choose the right color scheme

Choosing the right color scheme is one of the most important parts of an infographic. It would help if you used a color scheme that is aesthetically pleasing but is also eye-catching. If you use colors that don’t compliment each other or are unpleasant to the eye, your infographic will be ineffective. 

 

Choose the best fonts

Your infographic’s goal is to provide valuable information, so it must be readable and easy to understand. The font is another important component of your infographic. Your font can make or break your infographic, so it is important to consider your choice carefully. 

It’s better to avoid fancy fonts that are hard to read. It would help if you went with simple fonts that are readable and give your infographic a professional look. Make sure that your font sizes appropriately fit the infographic.

Your choice of fonts should also fit your brand image. You can decide if you want it to be fun and bold or sleek and professional. You can also choose your font theme according to your infographic theme. 

Please choose one or two fonts and stick with them. Using too many different fonts could result in visual overload, and your infographic will be messy and difficult to read.

 

Mind your spaces

While providing as much information as possible is important, you all need to ensure white spaces are present in your infographic. Too much content will make your infographic look busy and hard to understand. It’s important to provide white spaces throughout to make everything look balanced.  

 

Review infographics faster with GoVisually!

Infographic marketing is highly effective, and it is a great way of boosting your business through increased engagement. However, you need to ensure that these infographics are aligned with your brand values and stylistic notes.

And for that, you’ll need an equally strong review and feedback process.

Now, you can rely on traditional methods of feedback collection. This would include chasing teams for feedback for days or weeks. Or endless feedback meetings that can often create misunderstandings and wait until the final design is approved.

So if you want to cut your review time by half, use GoVisually for reviewing infographics. And download the approved files directly without any hassle! You can collaborate internally and externally in real-time.

 

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Alina Zahid

Alina Zahid

Alina Zahid Khan is storyteller, writer, and entrepreneur and the content manager at GoVisually. Her passion is to share knowledge, helpful content to creative professionals. Want to write for us? Email us content@govisually.com and see our writing guidelines
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