puluhan juta dalam sekejab starlight princess penjelasan lengkap game online keindahan simbol simbol olympus menjelajahi game gacor playtech cara ampuh jackpot starlight princess pola dan trik jackpot wild west gold trik jackpot sugar rush terbaru situs server luar negeri trik gacor spaceman akun vip server thailand trik maxwin power of thor megaways game online server korea super gacor game online server kamboja game server jepang game starlight princess 1000 game mahjong ways gampang menang scatter hitam mahjong ways 2 game gates of olympus rtp mahjong ways ritual main mahjong ways bocoran game online langsung jackpot strategi mahjong wins jackpot maximal modal kecil hasil maximal olympus kemenangan maxwin mahjong ways 2 strategi menang besar mahjong ways scatter hitam mahjong wins berburu perkalian 1000 olympus taktik senior jebol maxwin olympus pola gacor kemenangan pg soft bocoran game gacor nextspin game online pg soft mahjong ways naga hitam rtp game tinggi game mahjong ways 2 sweet bonanza xmas game mahjong ways game pragmatic play game online gacor game online game pg soft scatter berulang dalam mahjong wins kilauan petir kilat olympus spin turbo terbaik mahjong ways memecahkan winrate joker gaming persaingan pragmatic play x pg soft rtp gates of gatot kaca jackpot terbesar daftar bocoran game online pragmatic gacor kemenangan besar starlight princess scatter tengkorak hitam wild bandito trik dapat scatter mahjong ways game 5 lions megaways pola gacor gates of olympus game mahjong ways 1 game gates of olympus game mahjong ways 3 game mahjong ways game mahjong ways 2 game starlight princess game crypto gold game treasures of aztec oktober gacor pragmatic play rtp gacor starlight princess jackpot tiada henti pragmatic play mystery mice gacor pragmatic play game jackpot besar jangka panjang menang secara rutin game olympus kemenangan tiada henti mahjong ways trik jackpot besar olympus tanpa modal besar pola gacor mahjong wins maxwin konsisten gates of olympus game sweet bonanza jam gacor malam hari game online scatter hitam mahjong ways game mahjong wins game gates of olympus game wild west gold game mahjong ways rtp live game online game lucky neko alasan player kalah dalam game online jackpot besar dan mudah joker gaming sensasi bermain game online gacor tiada tara starlight princess 1000 bikin ketagihan naga hitam mahjong ways kemenangan maximal dapatkan jackpot terbesar dengan rtp live tertinggi trik pancing perkalian besar bonanza xmas trik gacor pancing petir merah olympus trik dapatkan situs game online mudah jackpot kunci jackpot spektakuler fortune ox daftar game online dengan maxwin terbesar pertanda kemenangan dengan hujan petir olympus game pg soft game gacor online mesin game online gates of olympus game mahjong wins game deposit qris game kakek zeus gates of olympus x1000 game server thailand game online gacor mengenal taruhan colok dan trik menang togel bocoran slot mudah menang dari admin pensiun rtp dan pola ampuh untuk dapatkan kemenangan daftar game online terbaik dengan winrate tinggi kemenangan besar dengan modal 10k guna game demo pragmatic mengenal taruhan colok dan trik menang togel bocoran slot mudah menang dari admin pensiun rtp dan pola ampuh untuk dapatkan kemenangan daftar game online terbaik dengan winrate tinggi kemenangan besar dengan modal 10k guna game demo pragmatic kapten76 asiaklub

12 Must Have Marketing Collateral to Super Charge Your Marketing Efforts in 2021

marketing-collateral

It’s 2020, and things have drastically changed since only a few years ago. And unless you’re aware of that, you may find it hard to keep up with the right use of marketing collateral.

However, browse through the digital world for some information on the best types of marketing collateral for marketers, and you’ll come across pages with outdated priorities. These conventional and traditional ideals of what marketing collateral should look like are setting you up for failure. And you don’t want that, do you?

So to set things in motion, you need to know and use the right marketing collateral. But before that, let’s make sure we’re on the same page. 

 

What (Even) is Marketing Collateral?

According to HubSpot, a highly trustworthy source on all things marketing:

“Marketing collateral is media or marketing materials that are typically more informative than conventional advertisements. The medium is generally designed to project authority, establish legitimacy, and build trust with prospects to closely supplement sales efforts.”

Marketing collateral is all about how effectively and strongly, you can communicate and connect with your audience. But the problem is that the marketplace constantly changes at a very rapid pace. So to keep up with it, we must adapt to it.

So, when it comes to marketers and creative professionals, specifically, there are some updated guidelines that you might want to follow. 

We’ve listed all the marketing collateral types we will discuss below to make things easier to navigate. So let’s get right into it, starting with the ones you, as a marketer or creative, should prioritize the most in today’s marketing environment.

 

1. Educational Videos

Video, video, and some more video! Are you telling me that despite how critical the medium of video is for today’s marketing campaigns, we’re just going to ignore it and half-heartedly write it at the bottom of marketing collateral posts? 

Not here. Not anymore.

Considering 2020’s digital economic climate and using it to foreshadow that of the following years, we know that the online world will only shoot even higher and keep progressing at lightning speed. 

Video is how many people consume brand content these days, and it’s what usually encourages them the most to take further action. So, it shouldn’t be taken lightly. Using platforms like YouTube, you can build an audience base, convey highly relevant and valuable educational material to them, and gain their trust, eventually translating into conversions and sales.

 

marketing-collateral-video
Source: LifeLearn, Inc.

 

2. Social Media Posts

Coming in at a close second as the best marketing collateral for creatives and marketers is social media posts. This is no news, but somehow, marketers continue to underestimate their significance. 

In the new world, social media has been a game-changer. If you’re not doing everything in your power and budget to utilize that, then you’re missing out on more potential than you may realize.

The reality is that we don’t know whether your audience will read that newsletter you end up sending them every month. Or even those blog posts you’re putting in so much effort into. 

What we do know, however, is that most of us are always on our phones, using our social media apps. So, when intriguing content pops us, it’s effortless for us to get sucked into that vortex and click on things, explore new brands, and see what a profile is posting daily. 

While that’s talking about it from the individuals’ perspective, if you can use that as a marketer to your advantage, you can achieve unbelievable results. 

So, investing in a little social media training or ad campaign is never a bad idea. It’s an invaluable resource that will continue to come in handy to you for the long term.

 

social-media
Source: Media Observer

 

3. Company Profile

Your company profile includes everything from your brand story to your history, information on founders, and any awards. Instead of talking about all of these as separate marketing collaterals, we’ve compiled them under one segment so that there’s no unnecessary confusion. 

With your company profile, you have the opportunity to show people the amazing story of how your business came to be, why it’s so relevant, and how your founders have been successful with it. Things like these encourage a sense of trust and loyalty within viewers, who may eventually become clients.

 

company-profile
Source: Vecteezy

 

4. Blog Posts

This one is one of the most commonly discussed marketing collaterals, and it’s a classic. Digital content should be prioritized regardless of marketing. But a blog also offers you a whole lot of space to provide value to people. Blog posts can establish your authority as a brand depending on the educational and informative value they have.

From valuable articles to product reviews, you should use your blog space as a regular method of connecting and engaging with your viewers. Once you gain their trust, you can build a solid target audience that can be critical to your success as a marketer or creative.

As more people begin to read your content, you can direct their attention towards what’s important to you. More importantly, use it as a chance to build strong business-consumer relationships.

 

Hubspot
Source: HubSpot

 

5. Landing & Pillar Pages

Even though landing and pillar pages are essentially a part of your website, it’s still important to talk about them separately. These kinds of pages are different from blog posts, and as a marketer, you should pay attention to them. 

When a potential buyer clicks on a link to an in-depth case study, they should be led to what’s called a “pillar page.” Pillar pages are extensive articles that provide informational value to your audience. 

So, don’t miss out on the opportunity to create stellar landing page content that could make a massive difference in a buyer’s journey. Use those pages to talk about your business, illustrate with visuals, and clearly communicate call-to-actions. 

 

GoVisually-landing-page

 

6. Client Testimonials & Reviews

Arguably the most important marketing collateral for creatives and marketers are testimonials and reviews. These should be regarded as the bread and butter of your brand or independent work. They offer the single most high-value opportunity for you to market your business, service, or product. And they can be super rewarding.

When you use client reviews to your advantage – by clearly displaying them on your website, social media channels, and more – you open up an entirely new range of possibilities for you. Unanticipated customers may get attracted to you when they search for something on Google, and your page appears in the rankings (all because of those good, old reviews). 

So, never take this lightly because it’s one of the best marketing collaterals you can use.

 

Storytellers-Saga
Source: Google Reviews

 

7. Case Studies

Case studies are a lot like testimonials except in extensive detail, highlighting the entire process of a project and its methods to gain success. As emphasized earlier, the reputation you’ve built based on past projects and client work is transformative in marketing campaigns. As potential customers read your case studies, they’ll see your work process and be able to understand your brand better.

Therefore, using case studies as marketing collateral, you can use the opportunity to truly showcase what your brand is capable of and the quality of the work you do/products you sell.

 

case-studies

 

8. Vision & Mission Statements

Albeit a seemingly small part of your overall brand story, vision and mission statements are everything. And yes, while not every customer will read these, they reflect all that your business is and stands for at the end of the day. Without concrete, principle-based vision and mission statements, you’ll end up missing out on significant marketing collateral. 

Your vision and mission should almost be as convincing to customers of investing in your brand as other marketing tactics are. So that when they are read, they’ll be a representation of what you’re aiming towards as a company, what your purpose is, and why you want to do something.

 

vision-mission
Source: Snowball Digital

 

9. Newsletter

Okay, so admittedly, newsletters aren’t the most futuristic, new kind of marketing collateral. However, they can still make a considerable impact – if you use them right. Structure and content are fundamental in a newsletter. Simply put, people already have enough junk mail in their inbox without an extra email from you that offers them no value and feels like spam.

So, if you’re thinking about employing newsletters as a marketing strategy, you must be very careful with them. The balance between too much and too little is something you should always consider.

 

newsletter
Source: Visme

 

10. E-Books, White Papers & Guides

Once again, instead of segmenting each of these – E-books, white papers, and guides – into separate marketing collaterals (even though they all essentially fall under the same concept), we’ll talk about them together. Let’s make this process as simple as possible for all of us. 

This type of marketing collateral is one of your best opportunities to showcase your invaluable knowledge of a niche or industry in the market. It has the potential to establish you as a true market leader and show your audience that you’re there for them in every step of the buyer’s journey.

And in case you don’t know what white papers are, they’re essentially complex, research-based essays or documents related to a specific subject. Using these along with E-books, you can provide some real value to your customer base.

 

whitepaper-ebook
Source: Content Customs

 

11. Press Releases

Press releases can come from both your company and other individuals or agencies that may endorse you. So, this is your one opportunity to allow other businesses to talk about you and add to your reputation. 

Moreover, press releases are usually in the form of news articles. So, for example, if you’re planning on releasing a new product soon, you can use this marketing collateral to set up the stage and let potential customers know what they can expect.

For example, Apple is notorious for doing this. Whenever they’re about to come out with a new product, thousands of articles, blog posts, and press releases suddenly spread everywhere – talking about the new features that can be expected, the anticipated release dates, and more.

Hence, don’t underestimate the potential of a press release in marketing a new product. It can set up your sales team better for future success.

 

press-release
Source: Apple

 

12. Product Catalogue 

Even though product catalogs are essentially a medium of communicating price and specifications to customers, you can also take marketing advantage of them. They can function as more than just a display of your services. It’s your chance to showcase why your product(s) is so unique, what sets them apart, and why a person should spend money on them. 

So, if you’re a company that sells any product or service, you can deploy product catalogs as smart marketing collateral to help you communicate better with potential customers.

 

products
Source: Behance

 

Key Takeaway

Now that you know what types of marketing collaterals are the most effective for marketers and creatives, let’s see how you can integrate them into your marketing strategies!

By gradually building a strong reputation and developing a sense of authority over your niche, you can eventually tap into that brand influence to grow immensely in the future and gain customer traction.

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Alina Zahid Khan

Alina Zahid Khan is a storyteller, brand strategist, and growth manager at GoVisually. She loves creating value-driven content for creative professionals.
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