How do you nail the first impression?
With an eye-catching package design!
When you browse through a store online or while at a supermarket you go past 100s of products. And it’s most likely that you don’t even notice half of them. But there are a few that you notice, and you just feel like grabbing it to know more. How? The packaging, the design over the cover, the shape of the pack, it’s just irresistible.
What makes a packaging stand out? You’d think sticking a bunch of graphics and giving bright colors would do the trick. Do that and you’ll disappear in plain sight (unless you have a product that’s extra sort out for). I recently had contacted the Creative Director of Herb & Olive to understand how they build beautiful covers for their products. It’s amazing the amount of work that goes behind such unique designs. You can read about the work behind Herb & Olive packaging here.
So what is product packaging?
Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a can, a bottle or any kind of container.
Kelly Morr from 99designs explains 3 crucial questions you must have the answer to before you start designing the packaging for a product:
- What is the product?
- Who’s buying the product?
- How are people buying the product?
Her article on The ultimate guide to product packaging design is an excellent read if you are looking to design a new package.
Anyways, I’ve been scouring through the internet over the last couple of weeks to find some great design inspo now. And finally, I’ve put together some of the best designs I could find over here. Hope you enjoy and find inspiration on your next project!
Fantastic Package Designs Roundup by GoVisually
Design #1 from Coco Chocolatier
Designed by Billy Connolly, @portiswasp1 + @andrewjrae
Design#2 from RAD COFFEE
Designed by @banannabones
Design#3 from Herb & Olive
Designed by @willblonna and team
Design#4 from HANAMI
Designed by @eveewarren
Design#5 from stilly CBD
Designed by @space.sarah
Design#6 from Small Beer Brew Co.
Designed by @kingdomandsparrow
Design#7 from NORTHERN MONK
Designed by @lucyketchin
Design#8 from People Cold Brew
Designed by in-house team @peoplecoldbrew
Design#9 from Sylvia Chocolate Branding
Designed by @remiyuksek
Design#10 from Heyday Maté
Designed by in-house team @heydaymate
Design#11 from TRIP
Designed by in-house team @trip.drinks and @neue_designs
Design#12 from Lick (lickhome.com)
Designed by @twotimeselliott
Design#13 from Half Beer Brewing
Designed by @weareskeletoncrew
Design#14 from Good Sunday
Designed by @zocastudio
Wrapping Up (for now)
Whew! And that’s our roundup of packaging designs for now.
I say “for now,” because we’ll keep mining through the internet to find the best designs out there.
Think we missed anyone? Let us know by Tweeting @govisually
Catch you again soon!