Top  5  CPG Packaging Trends to Watch Out in 2024 (With Examples)

In today’s highly competitive CPG market, having shaddy packaging is a risk you can’t afford to take. Your packaging makes a first impression on customers. Also, it acts as a factor to understand how policy can decide their purchase or violate it.

As a result, you need to keep up with the latest packaging design and product innovation trends. But why? If you do, you’ll stay ahead of your competition and gain valuable sales and customer loyalty.

Projections suggest the market will significantly expand, reaching $32.42 billion by 2030. This growth trajectory is based on a compound annual growth rate of 4% during the forecast period.

The solution? Take a look at the hottest CPG packaging trends for 2024. This blog post will explore the top 7 packaging trends that are working. You’ll find real-world examples, from sustainable products to inclusive, interactive experiences.

We will also provide real-world examples and practical advice on how to apply these trends to your packaging. This will ensure your brand stays relevant, connects with customers, and drives sales.

Get inspired and informed about the latest packaging trends that will take over the CPG world by 2024. This report covers the trends affecting CPG brands in the industry. 

Related read: Top CPG Industry Emerging Trends 2024 (Infographics)


Top 5 Packaging Trends of 2024 (With Examples)

How do you make your products stand out on those crowded supermarket shelves? We’re diving headfirst into the top 5 packaging trends, shaking things up in the CPG world this year.

So, what must-see trends will invade the CPG packaging landscape in 2024? Let’s discuss them with you one by one.

1. Transparent Packaging Material

Transparency is absolutely in this year. We’re not just talking about openness and honesty (although let’s be honest, that’s always a good thing). In 2024, we will see an increase in the use of transparent packaging, including sustainable options such as clear plastic and glass.

Transparency is a crucial factor affecting customer loyalty. 94% of users are more likely to be loyal to a brand that offers better visibility. Comprehensive awareness reinforces the brand image and helps provide accurate information to customers.

Why? Because consumers want to know precisely what they’re buying, and brands offer packaging that identifies what’s inside.

Speaking of which, a prime example of this trend is the cult favorite beauty brand Glossier. Their best-selling products are available in simple, flexible molds that erase the bright colors of the products. It’s like having a little window into the beautiful world right in your vanity, and let me tell you, it just looks fun!

2. Natural, Earthy Colors

Let’s face it: in a world that often feels surreal and artificial, consumers crave grounding and a connection with nature. And you know what? That’s why by 2024, ceramics and natural colors will make a big comeback in CPG packaging.

Currently, one brand that is absolutely killing this trend is snack company Bare. Their packaging features this beautiful, earthy green that screams “natural and healthy”—you can’t miss it! But get this: it’s not just a pretty color. 

It’s a visual symbol of the brand’s commitment to simple, authentic materials. And let me tell you, it looks darn inviting just sitting on that shelf!

Related read: Food Packaging: 10 Best Practices for Review & Approval Workflow


3. Illustrated Designs

You can forget complex, company-like packaging because, in 2024, it’s just playful, hand-drawn images that capture your imagination. And you know what? Companies are taking full advantage of these incredible art forms to tell their story, communicate their values, and create a deeper emotional connection with consumers. It’s the whole vibe!

A prime example of this trend you must take advantage of is the craft beer brand Dogfish Head. Their beer bottles have amazing, one-of-a-kind designs that bring the brand’s unique personality to life. How cool is that?


4. Maximalist Designs

All right, minimalism has been a hot trend for a while now. 2024 ushers in a whole new era of bold, vibrant, and over-the-top packaging designs that are more than just hats. And you know the brands go all out – we’re just talking stunning shapes, contrasting colors, and quirky details that demand your attention on those shelves.

Now, a fantastic example of this ultimate trend you need to know is the skincare brand Glow Recipe. Their packaging is bright colors, eye-catching patterns, and playful graphics that present “fun and energy!” It’s such a break from the sea of ​​minimalist packaging out there. And let me tell you, it will definitely catch the eye of anyone looking for a little extra fun in their beauty routine.


5. Retro Styling With Throwback Appeal

Let’s be honest. In an often messy and transient world, consumers find comfort in the disgust and familiarity of the retro packaging design process. And you know what? In 2024, we will see the resurgence of this vintage aesthetic that pays homage to this bygone era yet feels fresh and relevant. It’s the best of both worlds!

Now, one brand that is playing this retro trend is snack company LesserEvil. Their popcorn and snack packaging reflects this fun retro vibe with bold, vintage-inspired typography and playful illustrations that evoke a sense of childhood wonder. How cool is that? It’s like taking a trip down memory lane with a modern twist.


6. Textured Packaging

Let’s talk about how our everyday experience is flat and digital. No wonder consumers crave more tactile and sensory experiences—and guess what? Packaging is no exception to this trend.

In 2024, we will see the rise of labeled packaging that invites you to touch and explore. It adds such an overwhelming sense of camaraderie and excitement to the whole production experience, you know?

The share of the pressure-sensitive label segment is expected to be 75% by the end of 2023. It accounts for more than 80% of the total label market in the US. PS labels are convenient, environmentally friendly, and fully customizable. PS characters correspond to high-definition printing.

A prime example of this trendy packaging to look out for comes from the craft beer brand Barebottle Brewing Company. Their beer bottles have this unique textured surface that mimics the look and feel of tree roots. How cool is that? It is so subtle but powerful, adding depth and interest to the packaging. It almost asks you to pick up the bottle and explore those tactile qualities!


7. Personalized Packaging

In this age of mass customization and personalization, consumers want products that feel customized and unique to their lifestyle. And you know what? In 2024, CPG brands will adopt personalized packaging for an exceptional customer experience. It’s such a vibe!

Now, a classic example is the Function of Beauty in personalized packaging. You need to know about it. Get this: Customers can completely customize their hair bands. They choose colors and patterns and even include names or initials on the bottles! How cool is that? It’s a clever way for a brand to make customers feel recognized, valued, and part of the brand story. Major kudos for that personal touch!


8. Minimalism and clean design

Let’s face it: these days, we’re bombarded with aggressive eyes and noises, And you know what? It’s no wonder consumers rely on packaging that appears convenient. Truth and complete transparency are vital desirable factors. They want a clean, uncluttered design that echoes the authentic nature of the product. It’s the whole vibe!

One brand that stands out in the minimalist trend right now is Kinfield. The skin tone features plain white material, modern prints, and vibrant colors. And let me tell you, it looks fresh, clean, and inviting. It is the ideal representation of minimalist beauty that consumers crave.


Final Words

One thing is clear as we conclude our analysis of the top 7 CPG packaging brands in 2024. Packaging is changing. Consumer needs, technology, and awareness of sustainability are driving this change. Accounting is crucial in meeting these changing requirements.

A survey of 1,000 consumers found that 74% considered environmental impact when purchasing. 68% are willing to pay more for sustainable products. This highlights how sustainability is an essential driver of consumer behavior.

These products mark a revolution in packaging through sustainable and inclusive design. Their goal is to provide memorable experiences that meet customer values.

CPG brands and packaging manufacturers must adapt to these trends; it’s a necessity. Consumers are becoming discerning and expect products to reflect their values ​​and lifestyles.

Stay ahead by incorporating these trends into your packaging. It exceeds:

  • Customer expectations
  • Builds brand loyalty
  • Increases sales in a competitive market

Now, as you innovate in packaging:

  • Be open-minded
  • Encourage experimentation
  • Focus on the human touch.

Packaging is more than a container. It’s storytelling for a better, more sustainable world.

Let these factors encourage you to expand the limits of CPG packaging. We recommend integrating sustainability, diversity, inclusion, and technology. Always try to create fun and engaging customer experiences. The future of CPG packaging is promising, and the choice is yours.

Ready to take your packaging to the next level? Book a demo call today to understand how our leading tool, GoVisually can help you take advantage of these unique features.

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Payal Rajpoot

Payal Rajpoot

Writer and content strategist at GoVisually
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