To say that video content and video marketing are becoming increasingly powerful would be an understatement.
87% of marketers are actively using it as an effective tool now. Video is on the rise. And honestly, why wouldn’t it be?
It’s direct, catches your audience’s attention, and gives you greater creative freedom.
So the big question we should ask ourselves is not how to create a video, but what are some of the best video content ideas that would work for small businesses and big teams alike?
And the answer is in this article.
Today, I’ll discuss the top 7 video content ideas that would prove amazing for your content plan. So get your creative team on board and your pens ready to take video ideas for small business.
1. Showcase your company culture
What is it that sets you apart from your competitors?
Think about it.
If you’re selling similar services or products, there’s only so much you can do to differentiate yourself. But after you’ve exhausted all the options, how do you place yourself above them?
The answer lies in your company culture. People fall in love with the culture more than they fall for the actual service or product.
Take Apple’s example as a case study. Why is it that people keep buying newer products? Because Apple has been successful in establishing a culture that makes its consumers feel included.
To produce video content that showcases your company culture and makes your target audience feel like a part of the team.
This company culture video from Basecamp is an excellent example of creating a personal connection with the audience. More importantly, it gives a sneak peek into your company, which can motivate your audience. They’re more likely to trust you if they know you, which is exactly what a company culture video does.
2. Endorse brand values in a BTS tour video
A Behind the Shoot video is an important constituent of company culture.
The purpose of this marketing technique is to present what goes behind the scenes inside your company. How do your employees interact with one another?
More importantly, how much effort is put in to ensure that the final product comes out great for you?
Putting up BTS video content essentially helps you connect with your audience. It includes them in the process of making the product. And remember, the more they feel included, the more likely they’ll keep coming back to you!
If you’re thinking of shooting a great BTS video, you can check out this video as a reference point.
But always remember, the idea of making this is to embrace all the goofiness and hard work that happens behind the curtains.
3. Facebook and Instagram live
Going live on Facebook and Instagram now and then is a great video marketing tactic. It helps you connect directly with your audience and discuss ideas with them.
You can create live videos on certain topics. You can either do that to take a poll on an important change coming in or just before a product launch. Your creative team can also spark a discussion among your followers and take them in on a debate.
Take Chipotle’s example to see how companies can creatively use Instagram Live. Their executive chef shares videos of some quick recipes live, and that gets the stream running!
You can also use these social media platforms to advance influencer marketing through video format. You can invite an influencer in your field live for an upcoming event or product demo. And voila! You’ll have a piece of content that will generate immense traffic and engagement.
It will be fruitful for your social media content strategy and help you establish a social network.
4. Product reviews and customer stories
Before creating a content marketing strategy, ask yourself why your customer would purchase from you.
Whatever the answer is, your content marketing plan needs to revolve around it. This is where creating videos of a product review becomes all the more relevant. If your customers see similar profiles talking positively about your product, they will trust your brand more.
But more importantly, allowing your customers to send videos of their reviews comes under user-generated content. This is a great type of content to keep your community engaged.
Here is an example of the kind of review content you can upload to keep your audience engaged.
5. Create content for your YouTube channel
An online video is just as powerful as a real-time chat nowadays. And that is why you need a YouTube channel for your company if you don’t already have one. The idea is to create an engaging video, upload it, assess its performance, and then pick up your video content plan.
There are a plethora of video ideas that you can produce for your YouTube channel. You have plenty of room to explore, from creating an educational video on the industry to creating a deeper level of engaging video content on an industry-specific trend.
That is why it’s a win-win situation for your company and audience.
6. Create how-to and explainer videos
The next up on my list is everyone’s favourite video content marketing idea: how-to-do and tutorial videos. Here, you’ll have plenty of room to list down video ideas you want to address and create a step-by-step guide on industry-related topics.
To add colour and effect, you can also use animated videos. Other than that, you can also use Instagram Stories to put up short how-to videos.
7. Keeping up with the industry
Finally, for growth everywhere, you should also target your prospective customers. And you can do that effectively by targeting hot topics and talking in a public poll on industry-related topics. This includes creating video content around company events or some industry events.
You can even take this further and create a repository of online courses around your expertise. As Hubspot and many other platforms offer online courses, so can you!
If you post this content from time to time, your potential customers will start identifying your work as valuable content. You can build authority around current events and become an industry expert through video content.
So, where should you be headed?
Before creating a video marketing strategy that includes all these types, take a deep breath and relax. Remember that you don’t need professional video production, a video editing team, or grand product launches to achieve this plan.
Review video content with the #1 video review and approval tool
It would be best if you had video review software to ensure that your creative team approves your video content.
And as it happens, GoVisually is the leading video review and approval software.
You can leave direct comments on time frames and give feedback easily. So why wait?
Start today with a simple video content plan and get it reviewed by your creative team through GoVisually.
In no time, you’d be at the top. And when that happens, you can thank us.
Till then, do share your video content creation experience with us!