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Responsible sourcing

FAIRTRADE logo

Compare FAIRTRADE mark routes and find the official guidelines for your product.

Issued by
Fairtrade International
Programme / market
International
Mark type
Certification
Artwork access
Permission from issuer required
Source checked
23 September 2026

What this mark means

Fairtrade has several marks, including the standard mark, an arrow version and sourced-ingredient marks. Their differences communicate how Fairtrade sourcing relates to a product.

Before you add it to your label

  1. Identify the correct mark with your licensing body.
  2. Check the applicable mark guidelines and accompanying on-pack claim.
  3. Keep the approved claim wording with the supplied artwork.

A detail worth checking

Do not choose between the standard, arrow and ingredient marks based on appearance. They communicate different sourcing arrangements.

Useful to know

Can I use any Fairtrade logo on a mixed-ingredient product?

The correct mark depends on the product and sourcing arrangement. Fairtrade’s mark-use page explains the variants and links their guidelines.

Does downloading the artwork give me permission to use it?

No. Follow the issuer’s eligibility, licensing and artwork guidance for your specific product. The library helps you find the source; the issuer authorises use.

Curated by GoVisually from the issuer’s published resources. How we maintain the library.

The mark is one part of the proof.

Bring your packaging artwork, comments and approvals together in GoVisually.

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