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Handling & storage

This Way Up — Meaning & Usage

Keep the package upright in the direction of the two arrows during handling and storage.

Reference authority
ISO / packaging handling references
Programme / market
International
Mark type
Handling symbol
Artwork access
Reference files · usage conditions apply
Source checked
23 September 2026

What this mark means

Keep the package upright in the direction of the two arrows during handling and storage. Position the arrows relative to the actual upright direction of the contents.

Before using this resource

  1. Position the arrows relative to the actual upright direction of the contents.
  2. Match the symbol, any accompanying value and the applicable market to the approved product or packaging specification.
  3. Keep the source reference and selected artwork with the proof for the final reviewer.

A detail worth checking

The arrows identify orientation; they do not specify stacking capacity.

Source references

Browse everyday packaging symbols

Useful to know

What should I check before using This Way Up?

The arrows identify orientation; they do not specify stacking capacity. Position the arrows relative to the actual upright direction of the contents.

Does downloading the artwork give me permission to use it?

This drawing is listed as CC0 by its source. Follow the linked file terms, attribution and any share-alike conditions. The artwork’s copyright status does not establish product eligibility, trademark permission or conformity with the current standard.

Curated by GoVisually from published source references. How we maintain the library.

The mark is one part of the proof.

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