The power of video production in everything – from marketing to advertising right down to sales – cannot be understated.
In 2021, video is the most helpful asset for any brand. Every day, more organizations jump on the bandwagon to a better, more effective brand strategy constructed by employing videos at the core.
However, like all good things, video production comes at a cost. The procedure of creating a video can be very complex. Not only does it require effort, time, and resources, but reviewing and getting the final footage approved is an unavoidable hassle.
Right? Wrong!
What if I told you that you could actually get a review and get your video approved very easily?
This article will look at 3 easy ways that will make video production review and approval sound like a piece of cake.
Without further ado, let’s get started.
Table of Contents
Why is Video Production Review and Approval a Challenge?
Before we get to the solutions, let’s have a quick discussion of the problem. It is so hard for a team to execute video review and approval because, firstly, it requires an ungodly amount of collaboration. This is problematic because not all proofing tools out there allow users to collaborate on a video project. How can you share your thoughts, feedback, and suggestions in such a case?
Secondly, the number of video assets teams have to produce for a single campaign can be a little overwhelming. You produce one video – but that’s not enough!
You have to transform it into files for Instagram, Facebook, Twitter, and YouTube. Each of these requires a different format, no what do you do? How do you review the files for each of these and approve them?
3 Easy Ways to Get the Job Done
In case your mind is blank at this point – worry not, for here are the solutions you need to get your video production approved easily:
1 – Get your video reviewed and approved by GoVisually.
With our video review feature, GoVisually can make the job of video review and approval so much easier for you and your team. It allows you to share visual feedback with people in real-time!
Whether you are a filmmaker looking to get content reviewed and approved by your client or a marketing specialist bent on presenting the stellar video marketing campaign to your team, you can rely on GoVisually to handle all the hassle.
With an intuitive surface, GoVisually has simplified the whole procedure. All you have to do is upload your file, share it with reviewers (as many as you want), and get suggestions instantly!
As you can probably tell, the convenience this provides is undeniable. It allows you to efficiently collaborate with others and ensure that your video is top-notch.
2 – Split the review process into phases.
Another way you can streamline the video production review, and approval process is by splitting it into two phases. These are the structural and the narrative phase. The purpose of this is to ensure that neither the structure nor the narrative of your video is compromised.
First, you make sure that the narrative you have is on track. This can be done before the video is finalized. Share it with all the people concerned with the project, and ask them if the narrative stays true to your goals. Once you have gotten enough feedback, you can compile the video and move on to the second phase. Here, you will collect suggestions on whether the structure of the video serves its purpose.
Compartmentalizing these aspects will enable you to designate the right amount of focus to each of these elements, and the result will be a smooth and seamless video production procedure.
3 – Create a single source of feedback.
This doesn’t mean that you are supposed to get the review and approval done by a single person. Instead, it means to focus on getting suggestions from everyone but then transform all those diverse voices into a single consolidated source of feedback.
Therefore, you should strive to achieve a consensus between the reviewers. In case this doesn’t happen, you should employ your critical and analytical thinking skills at work and decide which suggestions matter more than others. The point is, you should be working on minimizing the friction between different sources of feedback as much as you can. If you fail to do that, it can hurt the clarity and quality of your video!
Final Thoughts
Too many cooks spoil the broth – but not when it comes to video production!
Video production is a wholly collaborative procedure. The key is to involve as many people as you can – but effectively! Be smart about listening to people and using their suggestions to ensure the success of your project.
