The Brand

An authentic brand built to grow. Bachan's is an authentic Japanese Barbecue Sauce brand celebrated for its signature sweet, savory, and bold flavor profile. With a complete packaging refresh underway and rapid expansion across product variants and distribution channels, the team needed a modern solution to manage the growing complexity of cross-functional design approvals.

Growing Fast, Reviewing Smarter

Before GoVisually, Bachan's relied on email and direct messages for packaging reviews — a process that worked at smaller scale but grew harder to manage as the product line expanded.

"Prior to using GoVisually, approvals were conducted mostly via direct messages or over email. Small clusters of people would review one person at a time, and the whole process took significantly longer."

- Megan Daly, Graphic & Packaging Design Manager, Bachan's

The timing of adopting GoVisually proved to be a pivotal decision. As Megan puts it, they got in just before the growth inflection point — the moment where managing dozens of SKUs across a full packaging refresh without a structured platform would have become unmanageable.

In 2024, Bachan's undertook a complete refresh of all their packaging — dozens of SKUs across multiple flavors, sizes, and distribution channels. GoVisually became the backbone of that project.

Cross-Functional Reviews at Scale

The packaging refresh brought the complexity of Bachan's review process into sharp focus. Multiple stakeholders — each with distinct priorities — needed to align on every design:

Getting all these voices aligned through email alone — with feedback spread across threads and DMs — made it difficult to track which version was current or who had signed off. Bachan's needed a more structured approach.

GoVisually as the Central Hub

Bachan's adopted GoVisually as the single platform for all packaging asset reviews. Megan or a teammate uploads designs to a centralized project, stakeholders add pinpoint feedback directly on the asset, and everyone can see real-time progress — no chasing required.

A Feature Built for Bachan's Needs

One of the clearest examples of the GoVisually partnership in action was a feature request from Megan's team: the ability to move proofs between projects and reorganize the library.

"The ability to move proofs between projects and better reorganize the whole library was a feature we requested to fulfill the needs of a specific project at the time. It has turned into a long-term game changer for us. It's such a simple tool on the outside, but the GoVisually team worked so hard for several days and through lots of background complexities to make it happen."

- Megan Daly

Faster, Cleaner, More Confident

Area	Before GoVisually	After
Review process	Email and DM, sequential clusters	Centralized, asynchronous platform
Time tracking reviewers	2–3 hours per review cycle	80%+ reduction
Version control	Manual file tracking, confusion	Automatic tracking, 100% clarity
Approval record	No centralized archive	Complete approval history
Packaging refresh scale	Not feasible at this volume	Dozens of SKUs managed successfully
Team adoption	Inconsistent process	"We never skip using it" — 100%

3. Quality that matches NutraBio’s reputation

"Much less time spent tracking people down for reviews, that's for sure. On the backend, it's a great tool for ensuring our packaging is accurate, locked in, and fully approved — which sets the rest of the team up for success at launch."

- Megan Daly

"It's our go-to. We never skip using it. There's not anything about it that is inconvenient enough to ever make us consider reviewing a project in a different way."

- Megan Daly

Why Bachan's Chose GoVisually — and Why They Stay

When Megan reflects on what makes GoVisually valuable, she points not just to features, but to the partnership itself.

"The team behind the scenes is the real selling point. GoVisually is a great tool, but at the end of the day it's Kiran and the rest of the team that make it as valuable of a tool to us as it is. We can reach out with questions, concerns, new feature requests, etc and trust that they'll help us out. Knowing that we can rely on them if we have an issue is so important. The CPG world is so fast-paced, we need partners we can rely on who understand and help us make it happen. GoVisually is that partner."

- Megan Daly, Graphic & Packaging Design Manager, Bachan's

For CPG brands, speed and reliability aren't luxuries — they're survival requirements. Product launches happen on tight timelines, market windows close quickly, and retail relationships depend on delivering on time. GoVisually's combination of intuitive tooling and a responsive team gives Bachan's the confidence to move fast without losing control.

Along for the Ride

With a complete packaging refresh behind them and new products in the pipeline, Bachan's is well-positioned for their next chapter of growth. Megan says the team is fully along for the ride — always exploring new tools and features, and finding that GoVisually consistently surfaces new ideas for improving efficiency.

Key Takeaway

For CPG brands managing rapid growth and multiple product lines, the difference between staying on schedule and falling behind often comes down to process. Bachan's found that the right tool — backed by a team that genuinely cares — makes it possible to scale creative output without sacrificing rigor or speed.