For CPG packaging, regulatory, QA, and brand teams
AI does the first pass
Your team owns the final call
Every finding shows its work
The problem
Packaging errors don’t come from careless reviews. They come from a process that was never built to catch them.
Every round asks people to reread dense packaging details, compare versions, chase approvals, and remember which rule applies to which product, market, and printer proof.
1
The label changes again
Nutrition facts, ingredients, claims, barcodes, translations, and warnings move across versions while teams compare PDFs by sight.
2
The source of truth sits elsewhere
Specs, SOPs, approved claims, brand rules, and market requirements live in spreadsheets, documents, portals, and people’s heads.
3
The approval trail is fragile
Email, Word docs, physical checklists, and file links do not prove what was checked, why it passed, or who owned the final call.
The stakes
“Once we’ve looked at the same package six times, my brain starts to speed past all of it.”
Buyer language from CPG packaging review calls
Launches slow down
Teams wait on R&D, QA, brand, legal, suppliers, printers, and approvers while the file keeps changing.
Experts become bottlenecks
The same few regulatory and quality people carry the rules no one else can confidently apply.
Confidence becomes political
If no one can show what was checked, every approval depends on memory, trust, and last-minute escalation.
From 6 weeks to 3 days: How Nutrabio slashed label approvals by 80% with GoVisually AI
NutraBio cut label revisions by 80% and accelerated time-to-market with GoVisually and AI compliance review
Alex Berrio, Marketing Director, NutraBio
The guide
Upload the packaging file, attach the product truth, choose the market, and let AI check the details before humans review. Findings stay tied to the artwork, the rule, and the approval history.
The plan
01
Connect the product truth
Bring in specs, SOPs, approved claims, nutrition data, brand rules, and market playbooks for the product under review.
02
Run the AI first pass
GoVisually checks the artwork for mismatches, missing requirements, version changes, translations, barcodes, and market rules.
03
Approve with evidence
Reviewers see what was checked and why it was flagged, then approve, request changes, or escalate with the audit trail intact.
Live first pass
See it in action
Watch AI scan a label in real time
What it checks
The first pass is grounded in product data and rules, then displayed where teams already work: on the proof, in the workflow, and in the approval record.
Approved specs
Ingredients, nutrition, supplement facts, warnings, net weight, claims, and SKU-specific fields.
Market rules
FDA, EU, Singapore, Thailand, South Africa, and custom region playbooks.
Version changes
Compare artwork revisions and printer proofs before a silent regression reaches production.
Audit trail
Every scan, source, comment, change request, and approval stays attached to the label version.
Solutions
F
Food and beverage
Ingredients, nutrition facts, allergens, claims, net contents, and multi-market artwork changes.
FDA and beyond
S
Supplements
Supplement facts, serving claims, warnings, barcode checks, front/back pouch review, and final backstop.
QA ready
C
Cosmetics and personal care
Claims, symbols, warnings, market language, printer handoff, and latest-version control.
MoCRA aware
R
Retail and import
Supplier labels, over-label decisions, local shelf rules, and one-person compliance queues.
Market fit
Continuous label review
As artwork versions, regional labels, and supplier proofs arrive, GoVisually keeps scanning for packaging issues before they turn into late-stage review delays.
Questions buyers ask
Does AI approve the label?
No. GoVisually performs the first pass and shows the evidence. Your regulatory, QA, brand, or packaging team owns the final call.
How does it know our product?
Checks are grounded in approved specs, product data, SOPs, claims libraries, brand rules, and market playbooks you connect.
What if we already use proofing software?
GoVisually can be the complete workflow or the AI compliance layer around your packaging review process and product data.
Can we start before integrations are ready?
Yes. Start with labels, specs, and rules. Then connect upstream PIM, artwork, Adobe, and workflow systems when the team is ready.
