Payal Rajpoot

Weekly posts

Packaging Design Briefs Checklist (Experts Verified)

Have you ever visited the store and admired the packaging – a beautiful box or a stylish bottle that makes you get the product? That is more like it; that must be what the experts mean when they speak of great packaging design! It is, however, not very easy to make

Weekly posts

Top 6 Creative Brief Software for Label & Artwork Industry

When we get a project, the first thing we do is write a brief of what's needed out of it. This often looks simple, but when we sit with it, it turns out to be lucrative. In a recent study, we saw that 83% of marketing agencies find

Design Resources

Complete Guide to Creating Creative Brief for Label Artwork

Heard of creative brief success stories and now you want to try it for your brand too? You have reached the right place! This guide will exactly answer all your questions related to creative brief and help you understand how it can transform your artwork approach. Here's an

Design Resources

How to Write a Packaging Design Brief?

Do you experience endless challenges and bottlenecks in reviewing and approving your packaging briefs and label artwork? Feeling hopeless? Worry no more because you have the ideal tool to transform your work and improve collaboration like never before. Meet the packaging briefs for label artwork, your dependable choice to help

Weekly posts

What is a Creative Brief in the Graphic Design World?

It can be tough to effectively communicate thoughts and produce visions to life without a complete understanding of the project requirements. This often ends up in wasted time, miscommunications, and unsatisfactory results. Hence, a clear creative brief is of the utmost importance in achieving the desired outcomes. Thus, with this

Packaging & Labelling

Top 5 Sustainable Packaging Trends to Watch Out in 2024

Did you know? The Buying Green Report 2023 shows that 59% of consumers prioritize recyclability and sustainability when buying products. In fact, as per a study by IBM, more than 50% of consumers are willing to pay extra for sustainable goods. These stats aren’t just numbers but proof that

Packaging & Labelling

Latest FDA Food Guidelines Updates & News 2024

Disclaimer: While GoVisually strives to convey accurate information, please refer to the official website of FDA for the most up-to-date guidelines on food and safety and labeling. Heading into 2024, the U.S. The Food and Drug Administration (FDA) remains vigilant in ensuring the safety and quality of

Weekly posts

Top 13 Features to Get Creative Approval Fast for Consumer Products

Endless debates. Countless revisions. Struggling to get buy-in has delayed product launches for months. By then, you're praying to beat competitors. The costs? Missed sales, wasted marketing spend. This struggle is all too real as brands fight inefficient creative approval processes. But optimize presentations and artifacts for

Online Proofing

Artwork Approval Management Checklist for the CPG Industry

Any CPG product can face a massive backlash if it misses even one small detail in its design. Like, Lidl faced in August 2023 when it had to recall its Paw Patrol kid’s snacks. It came to this because Lidl did not review the contents of its packaging correctly.

Design Resources

Emails Are Painful. Explore How Artwork Approval Software Can Transform Your Packaging Approval Process.

Amidst the challenges of email-based approval processes, the transformative power of artwork approval software emerges as a game-changer for agencies and businesses seeking to revolutionize their packaging approval workflows. As the name suggests, this blog is about ditching the cumbersome process of approving artwork and packaging files over

Packaging & Labelling

Top 3 Best CPG Marketing Campaign Examples To Learn From

In the realm of consumer goods, packaging design is a make-it-or-break-it deal. Ever wondered why some products fly off the shelves while others gather dust? It's all about the packaging. Think about it: when was the last time you picked up a product just

Weekly posts

Top  5  CPG Packaging Trends to Watch Out in 2024 (With Examples)

In today's highly competitive CPG market, having shaddy packaging is a risk you can't afford to take. Your packaging makes a first impression on customers. Also, it acts as a factor to understand how policy can decide their purchase or violate it. As a result, you

Weekly posts

8 Packaging Design Mistakes to Avoid

In 2009, Tropicana tried its way into rebranding its design to a more minimal design. The new packaging featured a minimalist design with a plain white background, a simple logo, and a small image of an orange. Source Despite a good intention to revitalize the brand, it did not work

Weekly posts

A Complete CPG Market Research Guide

Imagine this: You are building a CPG brand in this highly competitive market, and now you want to launch your brand in the optimum way. The challenges you are facing are: * You lack consumer insights for your product. You have built a product, but you're not sure if

Weekly posts

Top 9 Packaging Design Review Software for CPG Brands

Are you struggling to maintain brand consistency across different types of packaging? Changes in SKU specifications and local requirements often cause this challenge. Have business challenges hindered your productivity? Do manual review errors make it difficult to meet tight deadlines? Worried about compliance and meeting industry standards for your CPG

Weekly posts

Top 10 Expert Tips to Create Effective CPG Packaging Design

If you’re here, you might already know the importance of the right packaging in selling your product. But here’s what you don’t know. When you rightly and most importantly, transparently package your product, your sales skyrocket. Wondering how? According to JohnsBryne’s reports, 63% consumers re-purchase

Weekly posts

The Complete Guide to CPG Packaging Design Process

'How do we make sure our products stand out on store shelves?' Every Brand Manager has asked this question at some point. The answer is simple: design a packaging that speaks for itself. Hundreds of CPG experts have conducted multiple research and confirmed that strategically designed packaging can

Weekly posts

Top CPG Industry Emerging Trends 2024 (Infographics)

The consumer packaged goods industry has seen a major shift in the last 2 years. With the ever-changing shopper preferences, a new CPG competitor is rising everyday in the market. And on top of that, technologies like Generative AI, are all set to turn the CPG industry on its

Design Resources

The Complete Guide to CPG Packaging

Your product’s packaging is the first impression that compels customers to check the product in grocery stores or web-stores. The customers have tons of options right there, and creating a jaw-dropping product packaging is the only way to make them stop by. Your product’s packaging should

Weekly posts

Workfront Proof/ProofHQ Calls it Quit! What now?

It's official now; Workfront Proof (formerly known as ProofHQ) call it quits. Earlier this week, Workfront's product team started informing users that the product would be discontinued, leaving many with concerns about their creative operations. Users will have access to the product until the expiration of

Weekly posts

Food Packaging: 10 Best Practices for Review & Approval Workflow

Ever wondered how your favorite snacks end up in those eye-catching packages? We've got you covered. In this blog, we're diving into the world of food packaging and spilling the beans on the 10 best practices for a top-notch review and approval workflow. From

Weekly posts

Top 8 Artwork Management Software

Dive into the world of artistic innovation with our exclusive compilation – 'Top 8 Artwork Management Software.' Crafting captivating designs demands precision and collkalaboration. Whether you're a solo artist or leading a creative team, these software solutions are designed to enhance your artwork management experience. Join us

Weekly posts

Workfront is expensive. Top 7 Affordable Alternatives to Workfront

Feeling the pinch with Workfront's price? No worries! Dive into our list of the top 7 affordable Alternatives. These options keep it light on the wallet while still delivering the goods for smooth project management. Let’s find you a cost-effective match without sacrificing the essentials! Why

Weekly posts

GoVisually VS. Ziflow: Which is the right video review software?

Feeling a bit overwhelmed with video reviews, endless feedback, and approval loops? No worries! We're here to help you navigate the world of video creation and find the perfect tool. Today, we're comparing GoVisually and Ziflow to help you figure out which one suits your needs.

Weekly posts

Top 5 Hightail Alternatives for Project Management Teams

Hightail got you drowning in files and feedback? Let's break free with the top 5 Hightail alternatives! No more email chains, lost approvals, or sticky note chaos. Time to turn project management into a seamless success! Hightail vs Hightail Alternatives Why Search for an Alternative to Hightail? OpenText