Alina Zahid Khan

Marketing and Branding

8 Types of Branding: When, Where & How To Use Them?

Before you brand your business, ask yourself this; are you aware of all types of branding? If not, how are you sure that the way you're branding your business is the right way? Confused? Let's break it down for you. There are essential elements that keep

Marketing and Branding

Brand Identity Prism: Know Your Brand And Position It Right

What do you want your customer to think of when they think of your brand? Surely you want them to associate your brand with positive things. For example, if you’re a clothing brand, you want them to perceive you as trendy, versatile, and comfortable consistently. If you’re a

Design Resources

How to Choose the Right Typeface for Your Design

As a designer, you would probably know the difference between a font and typeface. However, the big question here is; how do you translate that into a business or brand image? How do you make sure that your brand's designs have the right typeface? But why is that

Design Resources

Book Cover Design: How To Create The Perfect One

Never judge a book by its cover. We've all heard that phrase countless times. And while this saying applies to almost everything in life, generally, ironically, it doesn't apply to book cover design. That's because, in the modern world, book cover design has become

Weekly posts

4 Biggest Mistakes New Designers Make And How To Avoid Them

To say that designing is a vast field would be an understatement to the craft. We understand the creative effort and time that it takes to create the perfect design. And for that reason, we value new designers. However, as a new designer, you’re also faced with quite a

Design Resources

The Designer's Guide to Acing Typography in 2021

From packaging designs to website designs and even social media posts, typography designs are everywhere! They are taking upon the digital world like a storm, and it's high time that you learn the very basics of it. This will help you communicate with your designers better and develop

Remote Work

22 Best Training Video Software For Remote Work

Remote work has become the safest and newest work option. But it comes with its own problems and challenges. The biggest of all being, how do you effectively manage and train a remote team?  The answer lies in training video software. Yes, many companies rely on pictures and graphics like

Video Resources

2024's Guide To Creating A Unique & Personalized Online Video Portfolio

Video content is taking the digital world by storm, and there's no reason why you should be left behind. Now, 55% of people feel more interested in video. It's changing the way most of us see, perceive, and understand online things. And that essentially means that

Video Resources

20 Simple Ways To Easily Share Video Files Online

Video content is one of the highly consuming content over the internet today and it’s only going go up from here. Here are the stats: according to Cisco's Annual Internet Report, video traffic will account for 82% of all consumer internet traffic by 2025, up from 75%

Design Resources

10 Graphic Design Trends for Creative Designers in 2021

The design industry is an ever-changing, evolving, and organic being. Each year, the designers get a new perspective on design sense given the circumstances, consumer behavior, and general audience trends for the last year. So, what graphic trends should creatives be expecting in 2021 - a year that succeeds the

Weekly posts

Blazing Fast Post Production Workflow: 10 Tips For Editors

Faster video production is the mantra of all video productions nowadays. And there's a reason behind that - video alone can drive a 157% increase in organic traffic and reach. And it doesn't end here. A world full of raging millennials and Gen-Z are all about

Monthly Posts

The Definitive Guide To Acing Final Cut Pro X

Videos have become essential marketing collateral. Whether you're a freelance videographer, a blogger, a YouTuber, or a member of a full-time agency, you need video content to stay alive digitally. But if you think that creating videos and editing in post-production isn't that difficult, you probably

Design Resources

These 13 Packaging Design Trends Will Fly Off The Shelves in 2021

Are you ready for the packing design trends in 2021? More importantly, is your product packaging ready for this year and the ones to come? Should you be making a change, if at all? If there's one thing that I can say with complete certainty, it's

Visual Inspiration

32+ Drool Worthy Restaurant Websites for Inspiration in 2021

The year 2020 has been a gamechanger for pretty much everything and everyone. And in 2021, we enter with some of the biggest lessons to improve our business and how we perceive consumer behavior. This also translates to one of the leading global industries of food and restaurants. From improving

Marketing and Branding

5 Reasons Why Your Brand Needs to Invest in Video in 2021

In 2021, video marketing has effectively become one of the best ways of communicating with potential consumers. Approximately 85% of consumers spend most of their time watching video content. More importantly, most marketers and businesses are now actively investing in video marketing to increase their sales, brand recognition, and market

Marketing and Branding

6 Video Marketing Campaigns Your Marketing Team Can Learn From

The importance of video marketing campaigns has jumped from 78% in 2015 to 92% in 2020. This ratio is going to grow even more in the upcoming years. There is nothing indigestible about this fact – we all are well aware of the status quo and how it has diverted us

Weekly posts

How Pantone 2021 Colors Of The Year Will Impact Creatives

The year 2020 was full of surprises that have shaken us all. From an ongoing pandemic crippling the world economy to drastic changes in workplaces and patterns, we've all been stirred up by it. But the one side that has been arguably affected the most would be the

Video Resources

Tips For Creating A Flawless Video Production Workflow

Do you know that video is becoming the most engaging type of content? Whether the area is entertainment or business, the video serves as the best means of captivating your audience’s attention. This makes it one of the most potent marketing tools brands can invest in and then gain

Remote Work

Remote Video Training for Employee and Resource Development

The end of 2020 marks the end of an unprecedented year. The last 12 months have tested humanity in ways beyond logic. And the creative teams have been equally affected by the pandemic. However, it has also enabled us to recognize our ability to adapt to the change swiftly. So

Weekly posts

How To Provide Feedback On Video: The Ultimate Guide

Video production and video content are becoming rapidly popular. And the biggest reason behind that is the ease of access, faster results, and a sense of live interaction coupled with fast internet connections. In fact, 51% of marketers now believe that video content has the most promising ROI. That is

Video Resources

How to Find the Best Video Explainer Software

Have you ever wondered what makes certain brand messages more effective than others? To answer your question, how a message is communicated is what determines its impact on its audience. As a brand, you must have tried multiple methods to convey your message. From long, textual pieces to highly advanced

Weekly posts

How to Create Fresh YouTube Content for Your Channel

In a world of millennials and Gen-Z, the fastest way of approaching your audience is through consistent and quality video content. People love and prioritize accessibility and great content over everything else now. And you'd be surprised to know that YouTube alone has two billion users. What that

Online Proofing

How to Add Comments to PDF Online?

In a now almost wholly digitized world, the availability of a PDF document makes our lives easier every day. Whether it’s schoolwork or office assignments, PDFs are an integral part of our routine. Today, we’re going to look closer at some online software that not only allows you

Visual Inspiration

10 Best Illustrators You Must Follow On Instagram In 2021

Arguably, one of the best things that Instagram has produced is to provide a platform for the best illustrators. You may ask, why is that important? Well, the fact that social media can be an agent of toxicity is a no-brainer. Our timelines and feeds are full of content that

Weekly posts

How to Make An eBook? Everything About eBook Designs and More!

How to make an eBook is the big question that we've all asked ourselves. But get this, writing a book has never been easy. To sit down, come up with ground-breaking ideas, and then to put them in words is always going to be a challenging task for